Episode 2: The New Rules of Online Marketing with Lisa Johnson

From Overlooked to Fully Booked ®

The desire to go from overlooked to fully booked® isn’t about ego. It’s not about a static end point either (technically, it’s not even a requirement to actually want to be fully booked).

Rather, it’s a movement, a mission, an intention.

During this episode for the From Overlooked to Fully Booked Podcast I talk to Lisa Johnson, Online Business Strategist and Passive Income Queen behind That Strategy Co.

We discuss the importance of niching down, understanding your ideal client, leveraging passive income through scalable programs, what's working now for audience growth and Lisa shares valuable insights on marketing, secondary messaging and being authentic in online business.

It's a brilliant episode packed full of valuable takeaways.

During this episode I also share details of my free Guide To Becoming Fully Booked which you can download HERE.

Looking to strengthen the foundations of your business so that you can get fully booked? Join the waiting list for my group programme Fully Booked Bootcamp which opens again for enrolments in October.

You can find out more information about me HERE.

Looking to have your marketing done for you? My agency, Enjoy Marketing can do that for you.

Episode Takeaways

Niche down and understand your ideal client to stand out in a competitive market.

Leverage passive income through scalable programs to maximize your time and income potential.

Focus on audience growth through platforms like YouTube and LinkedIn, while also prioritizing email marketing.

Embrace secondary messaging and authenticity in your marketing to connect with your audience on a deeper level.

Work-life balance may not be achievable in the early stages of business, but prioritize your time and make strategic choices.

Be prepared for challenges and failures along the way, as they provide valuable learning opportunities.

Protect your brand and business from AI impersonation by advocating for stricter regulations and staying vigilant.

Find motivation in the impact you have on others and the positive changes you can create in their lives.

Episode Keywords

online business, strategy, niching down, ideal client, passive income, audience growth, YouTube, LinkedIn, marketing, secondary messaging, authenticity, work-life balance, AI impersonation, drive