EP.04: the QUEEN of Profiting from Your Podcast… Insights from Chapter 3 of Dave Jackson’s book Profit from your Podcast

Independent Podcaster Problem Solvers

What is the QUEEN of Profiting from Your Podcast… Insights from Chapter 3 of Dave Jackson’s book Profit from your Podcast

This is Independent podcaster problem solvers and I’m Dr Brad Miller

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This show is here to address problem you the Independent Podcast have especially with Acquiring and Building and audience, Making Money Podcasting and Tech.

• We do that by reviewing the best books, courses and coaching in podcasting
• listening to your problems: go to www.podcastindependent.com/voicemail
• talking with the podcasting gurus to speak to your problems
• and by pointing you to the best podcasting events.

my event is PodINDY.com Where Dave Jackson will unpack his book Profit from Your Podcast” which is going to audio very soon and how your podcast profits can be amplified with AI

PodINDY.com is a live in person and live virtual event held November 9, 2024. 9-5PM ET.

You can come in person to Indianapolis for $57, lIve virtual for $27 or get the downloads for $37.

The good news because your here you can use the coupon code INDY for 15% off all tickets.

Go to PodINDY.com for details.

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Here is a comprehensive sequence of topics covered in this text, with sub-topic bullets below each primary topic:

### 1. Presentation is Queen

#### a. Importance of Presentation

- Look and feel of your website

- Quality of audio and video

- Flow of the content of your episode

#### b. How Presentation Affects Monetization

- Influence on sponsor's first impression

- Importance of a fast-loading website with good graphics

#### c. Front Page Clutter

- Identifying top priorities

- Examples: email sign-up box, subscriber links, advertiser features

- Concept of the "fold" from the newspaper industry

### 2. Quality of Audio and Content Flow

#### a. Audio Quality

- Impact of poor audio on listenership

- Example: A podcast with topics of interest but bad audio

#### b. Content Flow

- Importance of engaging content flow

- Listeners' attention spans

### 3. Advertiser Friendliness

#### a. Language and Content

- Balancing explicit content

- Example: Howard Stern vs. other podcasters

#### b. Balance Between Content and Promotion

- Avoid being a "bad infomercial"

- Engaging content that also promotes goals

### 4. Understanding Audience and Goals

#### a. Content Relevance

- Aligning content with audience interests and goals

- Examples: recipes vs. email conversions, Busy Mom podcast scenario

#### b. Law of Reciprocity

- Definition and importance of reciprocity in podcasting

- Doing nice things for the audience

### 5. Show Length and Frequency

#### a. Show Length

- Example: Busy Mom podcast, relevance of show length to audience

#### b. Show Frequency

- More frequent shorter episodes vs. long less frequent episodes

### 6. Show Notes and SEO

#### a. Importance of Show Notes

- Writing posts that describe the episode for search engine optimization

- Show notes as "food for search engines"

### 7. Key Points to Grow Your Audience

#### a. Identify Target Listener

- Go where they are, listen, and identify their interests

#### b. Deliver Great Content

- Importance of quality content for building word-of-mouth

#### c. Balance Promotion and Content

- Annoyance caused by overly promotional episodes

- Keep ads short and to the point

#### d. Explicit Language Considerations

- Impact of explicit content on audience retention

#### e. Audio Quality and Listener Convenience

- Importance of consistent audio quality

- Avoiding the need for listeners to adjust their devices

#### f. Efficient Content Delivery

- Importance of being concise and engaging

- Avoiding boring content### Conclusion:

Dave Jackson's book offers a treasure trove of wisdom for aspiring and current podcasters. By focusing on understanding and engaging your audience, creating significantly impactful content, and maintaining trust and consistency, podcasters can carve out a path to success. Whether you’re just starting or looking to refine your approach, these distilled insights from Dave's extensive experience provide a clear framework to profit from your podcast.

### Call to Action:

Tune in to Podcast Independent for more insights from Dave Jackson's book on how you can grow and monetize your podcast. Subscribe, leave a review, and share this episode with fellow podcasters who could benefit from these valuable strategies!