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Launch It Loud: Why Silent Features Fail
Manage episode 459818288 series 3611168
Nội dung được cung cấp bởi Matt Watson. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Matt Watson hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
🚀 The Art of Feature Marketing: From Development to Customer Celebration
Join Matt Watson in this enlightening episode of Product Driven as he explores a critical yet often overlooked aspect of product development: celebrating and marketing your new features. Discover why shipping code is just the beginning, and how proper feature promotion can transform your product's impact and customer engagement.
🔗 Essential Links (Start Here!):
Full Episodes: https://product-driven.captivate.fm/episodes
Connect with Matt Watson on LinkedIn: https://www.linkedin.com/in/mattwatsonkc/
Subscribe to our Newsletter: https://newsletter.productdriven.com/
Powered by Full Scale: https://fullscale.io/
Key Discussion Points:
🎯 The significance of celebrating development achievements
📚 Creating comprehensive documentation and training materials
🔄 Building effective internal communication channels
📣 Developing strategic marketing approaches for new features
📊 Implementing feedback loops and usage tracking
🌟 Maximizing the value of development efforts
Chapters:
0:00 - Introduction to feature celebration importance
0:22 - The core challenge of feature shipping
1:30 - Quality assessment and celebration necessity
2:44 - Internal training and documentation strategies
3:30 - Marketing strategies for new features
4:15 - Customer feedback and usage tracking
5:00 - Maximizing feature value and closing thoughts
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