How to Align Your Business Strategy and Finances with Michele Williams

She Thinks Big

When it comes to your business finances, you might find it uncomfortable (maybe even a bit mystifying) to talk about. But if you really want to think big and level up as a CEO, your business strategy needs (and deserves) a financial plan to match.

Some people love analyzing the financials behind a business and how they affect strategy (and vice versa) and want to help other entrepreneurs get a firm handle on it, too. My new friend Michele Williams is one of them!

Michele is the dynamic owner of Scarlet Thread Consulting and Metrique Solutions, two companies that focus on empowering creative professionals. She’s a financial expert who loves to talk about and teach all things money, strategy, and finance. And she’s crazy about financial success!

In this episode of She Thinks Big, you’ll learn about her dedication to helping business owners bridge the gap between their strategic vision and financial reality. Michele will discuss how she can help you develop a clear financial plan that supports your strategic goals so that you make better decisions, avoid costly mistakes, and achieve your long-term objectives.

1:45 - Why Michele is on a mission to close the financial literacy gap for business owners

5:09 - What entrepreneurs struggle with most when it comes to the financial backbone of their strategy

11:05 - The process and financial modeling tools Michele uses to help clients create the financial backbone they need for their business

15:19 - One thing Michele does to make the money she earns from her business feel more real to her

18:53 - The disconnect that can occur between strategy and financials and why it feels mysterious to us

21:56 - The purpose of Michele’s CFO program, how it’s designed to serve smaller business owners, and how it’s different from bookkeeping and accounting

Mentioned In How to Align Your Business Strategy and Finances with Michele Williams
Scarlet Thread Consulting | CFO2Go | Instagram

Metrique Solutions | Instagram

Michele Williams on LinkedIn

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The Inventory Genius by Ciara Stockeland

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1. How to Align Your Business Strategy and Finances with Michele Williams (00:00:00)

2. Why Michele is on a mission to close the financial literacy gap for business owners (00:03:29)

3. What entrepreneurs struggle with most when it comes to the financial backbone of their strategy (00:06:53)

4. The process and financial modeling tools Michele uses to help clients create the financial backbone they need for their business (00:12:49)

5. One thing Michele does to make the money she earns from her business feel more real to her (00:17:03)

6. The disconnect that can occur between strategy and financials and why it feels mysterious to us (00:20:37)

7. The purpose of Michele’s CFO program, how it’s designed to serve smaller business owners, and how it’s different from bookkeeping and accounting (00:23:40)