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Mark Putnam - Political Campaigns, Issue Advocacy, and Corporate Reputation
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Today we chat with Mark Putnam, a national media strategist and ad maker for over three decades, and founder of the media firm Putnam Partners. His work bridges the political and non-political worlds, serving as one of President Obama's lead ad makers and the lead ad maker for President Biden's "Unite the Country" super PAC, as well as helping elect 11 governors, 10 U.S. senators and dozens of members of the U.S. House of Representatives.
Mark has created some of the most talked-about political advertising campaigns of the last decade, including the "Background Checks" TV ad featuring U.S. Senate candidate Jason Kander assembling an AR-15 assault weapon while blindfolded that Politico called "the most memorable ad of 2016." Mark's viral video for congressional candidate and former CIA operative Valerie Plame was likened to a "spy thriller campaign ad" by Slate Magazine. Mark also produced advertising to help elect Doug Jones in the 2017 Alabama special election for U.S. Senate.
Mark’s advertising for breakout congressional candidate and Internet phenomenon Amy McGrath set the standard for viral political advertising in 2018 - earning millions of YouTube views and sparking dozens of national news stories. Mark's firm also helped elect 16 new members of the U.S. House of Representatives in 2018 – more wins than any other Democratic media firm - and helped re-elect 12 incumbents in 2020, ranging from 10 U.S. Representatives, the Governor of North Carolina and the Mayor of Richmond, VA.
Mark's highest profile project was creating Barack Obama's 2008 election eve 30-minute television special that aired simultaneously on seven networks and was viewed by over 35 million people. The Washington Post television critic Tom Shales called it "somehow both poetic and practical, spiritual and sensible... a montage of montages, a series of seamlessly blended segments."
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