13. Marketing Truth: Why Women Entrepreneurs Stop Scaling at $200K (And How to Fix It)

Side Note The Podcast: Business, Spirituality & Success for Women Entrepreneurs

Does the world really need more marketing content? Another blog, Reel, or TikTok? Samantha Fackler, a 12-year marketing veteran, reveals why traditional advice often fails women entrepreneurs scaling past $100-200K.

In this candid conversation, Samantha redefines marketing for leaders tired of the content hamster wheel. Drawing from her work with Fortune 500 brands, she exposes how marketing isn’t about adding noise—it’s about clarity, connection, and creating a magnet for the right clients.

This episode explores:

• The marketing shift needed to break through the $500K ceiling

• Why social media and content advice could be holding you back

• How to build a marketing flywheel for consistent, sustainable growth

• Why your “big idea” is the key to cutting through the noise

Perfect for women entrepreneurs who value strategy over fluff, this episode offers fresh insights on marketing that actually works.

👉 Sign up for the FREE How to Scale Your Business to $500K masterclass

About your host: Samantha Fackler is an Executive Leadership Coach and Marketing Advisor who transforms how women entrepreneurs approach business growth. With 12+ years guiding both Fortune 500 companies (think Apple, PayPal, LinkedIn) and early-stage founders, she brings a rare blend of corporate strategy and human-centered leadership to help you scale intentionally. Her approach? Building sustainable, profitable businesses without the burnout narrative. Because success shouldn't cost you your wellbeing.

Connect with Sam:

Instagram: @growwith_sam

TikTok: @sidenotepod

Website: www.growwithsam.com

YouTube: @sidenotepod

Have a transformation story worth sharing? Top-tier women entrepreneurs can apply to be a guest at sidenotepod.com.