Liz Olsen: Are you ready for Generation Z?

Siegel+Gale Says

In this episode, our Head of Strategy for EMEA, Liz Olsen, reads, “Are you ready for Generation Z?” Today’s brands are likely to be held to even higher standards in the future. With Gen Z --people born from 1995 to 2010--now moving into the workforce and starting to earn a level of disposable income, its constituents will undoubtedly be the target focus of many brands. From sustainability to DEIB to brand purpose, Liz shares ways to lay the groundwork for a future where these young consumers can become a brand’s next generation of powerful advocates.