Letting Go to Grow: How Strategic Outsourcing Focused on Values Built a Profitable Business for Sue McGary, Founder of French Affair

Sincerely Yours

In this episode, the founder of the beautiful European table linen business French Affair, Sue McGary, generously shared her journey to growing her business, from operating her market stall to building a profitable e-commerce and pop-up market business. Sue shares:

• how strategically outsourcing helped transform her business
• how she keeps her values and mission alive in her business while outsourcing
• tips on finding the right outsourcing partners and budgeting for outsourcing
• what is the reticular activating system, and how has it helped Sue reframe her thinking about challenges and solutions
• the importance of finding joy in things we do

If you are contemplating outsourcing certain aspects of your business but need help figuring out where to start or are hesitant to let go, this is the episode for you.

If you're after some beautiful European table linens, Sue kindly offers 10% off French Affair items for a limited time. You can use the code SY10 at checkout.

Connect with Sue at:

• Website: https://frenchaffair.com.au/
• Instagram: https://www.instagram.com/frenchaffair.sue/

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