[$70M+ raised] Origin’s Matt Watson on finding clarity to target problems

Sit Down Startup

In only three years, financial planning company Origin grew from 20 to more than 150 employees and raised over 70 million USD. While only beginning their journey, the company — created to help employers answer their employees’ tough questions about financial benefits — has found success by focusing on solutions for real-world problems.

We sat down with Co-Founder & CEO Matt Watson, who shared tips from his experience:

• Run towards the pain of your customer. Find out what you can take off their plate.

• Tell your story. Gain trust in the industry by showing up and making yourself known.

• Be resilient. Expect adversity and stay true to why you started the company.