Using Pinterest Organically to Grow Your Email List // Mackenzie Armstrong

Six Figure Business Mastery

In this episode of Six Figure Business Mastery Podcast, Kirsten and Jeanne from Six Figure Business Coaching interview Mackenzie Armstrong of Armstrong Virtual Solutions. Mackenzie, a former educator turned Pinterest expert, shares her insights on how to effectively use Pinterest to organically grow your email list. Discover why Pinterest is an underutilized strategy for many businesses and how it can be a powerful tool for audience building.

Main Talking Points:

1. Introduction to Mackenzie Armstrong

• Kirsten and Jeannie introduce Mackenzie Armstrong, a Pinterest strategist and former educator.
• Mackenzie's journey from teaching to becoming a virtual assistant and ultimately specializing in Pinterest.

2. Pinterest as a Search Engine

• Discussion on Pinterest's unique role as a search engine rather than a traditional social media platform.
• How Pinterest encourages users to leave the platform and discover content on external websites.
• The significance of Pinterest's focus on inspiring and educating users.

3. Pinterest Content and Longevity

• Mackenzie explains the longevity of Pinterest content and how it continues to bring in traffic months or even years after initial publication.
• The importance of consistently pinning fresh content and repurposing older pins.
• Tips for using keywords effectively in pin descriptions and other Pinterest elements.

4. Ideal Businesses for Pinterest

• Mackenzie shares her insights on the types of businesses that can benefit from Pinterest, including online businesses with blogs, podcasts, and products.
• The role of consistency in Pinterest success and how Pinterest compares businesses to their own performance, not competitors.

5. Using Pinterest to Grow Your Email List

• Mackenzie provides strategies for capturing email leads through Pinterest.
• The value of promoting URLs to your website's homepage, blog, podcast, opt-ins, and more on Pinterest.
• How Pinterest allows you to nurture and own your audience through email marketing.

6. Utilizing Video Pins

• Discussion on the effectiveness of video pins on Pinterest and how they can capture attention.
• Mackenzie's recommendations for creating quick and digestible video content for Pinterest.
• Tips for using various media types to engage different types of Pinterest users.

7. Pinterest Scheduling and Strategy

• Mackenzie advises on pin scheduling, recommending at least one fresh pin per day and repurposing older pins.
• The benefits of using scheduling tools like Tailwind and the importance of not overusing third-party scheduling for Pinterest.
• Tips for optimizing your Pinterest strategy and utilizing Pinterest's native scheduler.

8. Mackenzie's Pinterest Course

• A mention of Mackenzie's upcoming Pinterest course, offering in-depth knowledge on Pinterest optimization and strategy.
• Information on where to find Mackenzie online, her website, and how to connect with her for more insights.

In this informative episode, Kirsten and Jeannie discuss the potential of Pinterest as a valuable tool for organic email list growth with Mackenzie Armstrong. Her expertise sheds light on the unique aspects of Pinterest as a search engine and how it can drive long-term traffic to your content. The tips and strategies shared in this episode offer valuable insights into harnessing Pinterest's power for audience building. If you're looking to supercharge your email list growth, Pinterest could be your next frontier. Stay tuned for more episodes on Six Figure Business Mastery Podcast as we explore different facets of business coaching and digital marketing.

Helpful Links:

The Marketing VA Advantage

Six Figure Business Coaching

Mastering Online Marketing for Entrepreneurs

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