Francis Ngannou's Social Media Director Randy Faehnrich on Building Online Brands for Fighters | Ep 11

Smack Talk with Sandhu

Chamatkar Sandhu speaks to former UFC director of social media Randy Faehnrich about his time working for the promotion, why he decided to launch his own social media agency ThreeThirtyThree after leaving the UFC, and what it’s been like working very closely with Francis Ngannou in the most pivotal few years of the fighter’s career.
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TOPICS:

• Randy Faehnrich on getting a job at UFC (8:10)
• Randy Faehnrich on what he learned from working with Dana White (19:50)
• Randy Faehnrich on the negatives of working for UFC (21:13)
• Randy Faehnrich on launching his own social media business, ThreeThirtyThree (24:48)
• Randy Faehnrich on working to grow Francis Ngannou’s brand (32:08)
• Randy Faehnrich on fighters using social media to grow their careers (42:23)
• The Bit for Social with Randy Faehnrich (51:45)