How to get into a gift guide even if you don't have a big following w/ Margaux Lushing (re-air)

Small Business PR

It's NEVER too late to pitch for gift guides, even a few days before Christmas there are online articles about last minute gifts, so do not let this stop you from pitching your products year round! Tune in as I interview Forbes writer of gift guides and products, Margaux Lushing, as she shares the PR secrets the agencies will not tell you! From how to pitch, when to pitch, what to write, what samples (if any to send), if a big social media following is required, this episode is a must listen if you make a product and want to get featured in gift guides!

Here’s What We Cover In the Episode and More:

• Fun ways to get your products spotlighted in gift guides and top lists.
• Why being credible in editorial spots beats paid ads any day.
• When to pitch your products to editors for those seasonal gift guides.
• How to tailor your pitches to match the vibes of specific writers and publications.
• Common pitch blunders to dodge, like being too pushy or bland.
• Why building bonds with writers and editors can score you future wins.
• Tips for crafting killer, to-the-point email pitches.
• How sending product samples can boost your media coverage.
• How to approach influencers vs. journalists differently.

Sure, pitching can feel a bit nerve-wracking at first, but it’s totally a skill you can master, and the payoff? Amazing media coverage for your business! By keeping it real, getting super specific, and building true connections, founders can seriously up their chances of landing spots in gift guides and other cool editorial features.

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Follow Margaux Lushing on: Forbes.com https://www.forbes.com/sites/margauxlushing/ & Well + Away https://margaux-lushing.squarespace.com/
• Connect with her on LinkedIn: https://www.linkedin.com/in/margaux-lushing-9505269/