Why Your Sales Page Isn't Selling with Marisa Corcoran

Small Business PR

WORDS and writing--the basics of communication especially for online businesses, are critical for sales and getting new leads. That's why today I invited my friend and copywriting expert Marisa Corcoran to talk about how to fix your sales page if it's not converting to as many sales as you'd like it to, as well as helping you understand the simple fixes to your copywriting so you can stand out and get more revenue. Marketing and consumer behavior are changing, so this episode is a must listen if you want to not just survive, but THRIVE this year! You'll also learn about the different types of "copy personalities" and find the one style that suits YOU, so you can connect with your customers authentically while growing your sales!

Here’s What We Cover In the Episode and More:

• Common copywriting blunders include getting too stuffy or leaning on tired clichés and how to keep it fresh and fun.
• Being specific in your messaging is key—it lets your personality sparkle and shine!
• "Copy stars"—these archetypes help you discover your unique writing voice and make your copy stand out.
• Building your own "word closet" full of your favorite words and phrases to keep your copy authentic and uniquely you.
• Strategies for building relationships with customers through personalized copy.
• The need for diverse content to cater to different buyer personas.
• The role of AI in copywriting and the importance of maintaining a human touch in writing.

Using these game-changing ideas, improve your sales page and increase your income! Discover your own "copy personality," learn simple changes that will make a big impact, and interact with your audience in a very real manner. Being real is absolutely vital as marketing changes quickly. Hit play now to turn your copy into a potent instrument for personal development and deep connections.
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

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