73. The Future of SEO: Why Google’s Here to Stay w. Joe Alder

Smarter Marketer

Despite the buzz around AI search engines, Google isn’t going away anytime soon. Joe Alder, Head of SEO at Rocket Agency, joins Host James Lawrence to discuss how SEO is likely to change over the next few years, why Google remains relevant today and how in-house marketers can stay ahead of the curve.

Key Takeaways:

• The importance of SEO in 2025 and beyond
• The latest SEO trends and data insights in Australia
• Why “the days of manipulating search engines are gone”
• Key SEO strategies and best practices
• What is EEAT?
• The role of digital PR in SEO
• Why SEO and PPC have a symbiotic relationship
• The future of SEO: Voice and video search

Guest:

Joe Alder is the Head of SEO at Rocket, where he leads all SEO services and projects. He has over 8 years of experience in implementing complex SEO campaigns and driving tangible results for B2C, B2B and government organisations.Over the course of his career, he has worked for notable brands such as Amazon, Qudos, P&O Cruises, PE Nation, Fujitsu, and Coates, among others. You can follow Joe on LinkedIn.

Find Us Online:

More Smarter Marketer episodes: https://rocketagency.com.au/smarter-marketer-podcast

James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/

Rocket Agency Website: https://rocketagency.com.au/

Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/

Buy Smarter Marketer:

Hardcover: https://amzn.to/30O63kg

Kindle: https://amzn.to/2ZqfCWm

About the Podcast:

This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.