197: Maximising your school’s anniversary and how to reposition your brand

SMC: School Marketing and Communications

This week Charlie is joined in the studio by special guest and former SMC host, Scully, to discuss SMJ podcast’s latest milestone. They consider ways that schools can maximise their own anniversaries and give some tips for school marketers to manage their Heads! In the Deep Dive, the pair get right into brand positioning and how to tell if your school has a positioning problem. Finally, in Rants and Raves, coming off the back of an advertising-laden Australian election season, the hosts cast their votes as to whether schools can (or should) ever run topical ads.

Episode links:

Be Positioned or Get Positioned: Do’s and Don’ts for Transforming the Perception of Your Brand

Koala to Politicians: Keep the ‘lying’ to the bedroom in new campaign via The Royals

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