SA 02 - Ian Beacraft on The Next Era of Social Media

Socially Authentic

As the VP of Digital Strategy at Epsilon, it's Ian Beacraft's job to tell advertisers what technology is coming next. On Socially Authentic, he tells us what's coming next for social media. Ian also shares his personal hacks for using Twitter to keep ahead of emerging technology trends. On the show you'll learn: Why "Connection, Immersion and Cognition" is the central theme in emerging consumer technology What the Internet of Things (IOT) is and why it will bring more algorithms into your daily life How to prepare your content marketing strategy for voice assistants like Siri and Alexa How to protect yourself from getting hacked through your connected devices How Ian uses Twitter, Nuzzel and other apps to keep track of emerging tech trends Why Ian schedules time to be online and how this habit makes him more productive This episode is perfect for anyone who is wants to get ahead of social media tech trends and who needs to make more efficient use of their time online.