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#66: The Soul & Science of Airlines | Alaska Airlines Managing Director of Marketing and Advertising Eric Edge
Manage episode 408764861 series 3326218
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Modern-day flying has become more of a chore than an adventure. If you’ve read any headlines about the airline industry in recent years, it’s clear that many customers are apathetic about which carrier they fly with. Long delays and cancellations, poor customer service, and fluctuating pricing all leads to a sourness in the industry.
So how can an airline fly themselves back to customers' good graces?
This week, we aim to answer that question with Eric Edge, Managing Director of Advertising and Marketing at Alaska Airlines.
In today’s episode, you’ll learn:
Brought to you by Mekanism.
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So how can an airline fly themselves back to customers' good graces?
This week, we aim to answer that question with Eric Edge, Managing Director of Advertising and Marketing at Alaska Airlines.
In today’s episode, you’ll learn:
- How caring about your customer creates lifelong brand champions
- How to pivot your marketing when the industry takes a turn for the worse
- How gambling on new technologies can help put your brand ahead of the curve
Brought to you by Mekanism.
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