Inside Facebook - Performance Hacks And The Importance Of Culture Sparkr podcast

Nội dung được cung cấp bởi Sparkr Podcast, Christian Lundsgaard-Hansen | Sparring Partner for Leadership, and Innovation and Strategy | Visit www.sparkr.ch. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Sparkr Podcast, Christian Lundsgaard-Hansen | Sparring Partner for Leadership, and Innovation and Strategy | Visit www.sparkr.ch hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

Insights Unlocked

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How Anthropologie gets omnichannel right (and what to learn) 27:29

cách đây 6 ngày trước27:29

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27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

Sparkr Podcast
Inside Facebook - Performance Hacks and the Importance of Culture

cách đây khoảng một năm trước 26:40

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With Facebook being one of the most powerful and valuable companies today, this episode of the Sparkr Podcast examines the values, principles and performance hacks which are essential to the company's success and how it moves forward into the future. I had the great pleasure to talk to Timo Pelz from Facebook about the company's culture and mindsets that empower employees to do their best work and feel good while doing so. Get an inside view into Facebook's operating system with this episode of the Sparkr Podcast. Future episodes of this podcast will cover topics such as the power of storytelling in marketing or how design thinking improves collaboration (episode #4 with former Apple manager) or how you can train exponential thinking and approach risk (episode #5 with unicorn investor). In his interviews for the Sparkr Podcast, Christian Lundsgaard-Hansen unveils the mindsets, principles and world views of remarkable and inspiring people and organizations from all walks of life. Learn more about Sparkr and the podcast on www.sparkr.ch/en

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#Business #Podcast Christian LundsgaardHansen #Sparkr

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