02. Strategic Story: The Key to All Human Interaction (Yes, Really)

Speaking of Numbers with Jeff Bartsch

Story feels very familiar, because it is. We're surrounded by it every day of our life. But very few people know that story exists both on the tactical level and the strategic level. When we unlock the true power of story, it becomes very good for us, and very good for the people we serve... which means it becomes VERY good for business.

It’s time to pull back the curtain on the key to understanding all human interaction – and it’s right in front of you every day.

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💡👉 For a complimentary, no-obligation discussion on how to put these ideas into place for yourself or your team, email [e-mail].

00:00 The framework that explains it ALL

02:40 They didn't know what they had...

06:56 How Jeff learned about Story

12:46 How Jeff moved from Hollywood to coaching accountants

16:47 Inside baseball: what's happened in this episode so far

21:44 The journey matters

22:42 Story: familiar and tactical

24:49 Story at the strategic level

30:02 Crafting a strategic story for the transportation industry

36:05 What's in the next episode

💡👉 To apply for a complimentary, no-obligation coaching session to experience these ideas personalized to you or your team, email [e-mail].