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498: 12 Week Year by Brian Moran- Achieve More in 12 Weeks Than Others Do In 12 months
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In today’s 10th episode Jason welcomes an old friend, Brian Moran, author of the best-selling book The 12 Week Year-The guide to shortening your execution cycle down from one year to twelve weeks.
Most organizations and individuals work in the context of annual goals and plans; a twelve-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book redefines your “year” to be 12 weeks long. In 12 weeks, there just isn’t enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound.
- Explains how to leverage the power of a 12 week year to drive improved results in any area of your life
- Offers a how-to book for both individuals and organizations seeking to improve their execution effectiveness
- Authors are leading experts on execution and implementation
Turn your organization’s idea of a year on its head, and speed your journey to success.
Key Takeaways:
3:14 Introducing New York Times best-seller Brian Moran
7:42 How does it work
11:09 Tracking your lead and lag indicators and scoring your execution
14:27 An overview of the mechanics
17:20 Accountability as ownership; you always have a choice
19:28 You are the problem and the solution
20:51 Be comfortable with being uncomfortable
22:00 Envisioning your vision, not a pipe dream
24:52 Find out more about The 12 Week Year
Tweetables:
We are driven by our mindset; our thinking drives everything- Brian Moran
You have to sacrifice to be great- Brian Moran
Mentioned:
Uncommon Accountability: A Radical New Approach To Greater Success and Fulfillment
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