Sport in Times of Crisis (with Matt Readman, Dark Horses)

Sports for Social Impact

Matt Readman joined Dark Horses in 2019 to lead the agency's strategic output having previously been Strategy Director at both AnalogFolk and WCRS. He has a long track-record of working in sport and creativity, and is passionate about how sport influences the biggest issues in our society. Dark Horses is a creative agency specialising in sport, fitness and wellbeing. Their people are all creatively-led with backgrounds at some of the world’s top agencies, but they have something else in common too. They all have a shared passion for sport and fitness. They are not just ‘fans’, we truly understand how sport, creativity and culture connect. It means they have a hidden edge in this race; it’s why they're Dark Horses. Links: Dark Horses: https://darkhorses.com/ ---- Please subscribe to the Sports for Social Impact Podcast wherever you get your podcast! Leave us a review and a 5 star rating to help bring others in the world of sports into the conversation! The Sports for Social Impact podcast was nominated for a Sports Podcast Award and Canadian Podcast Award. Send us an email at ⁠[e-mail]⁠ Linktree: ⁠https://linktr.ee/sportsforsocialimpact⁠ Linkedin: ⁠https://www.linkedin.com/company/sports-for-social-impact⁠ Follow us on Instagram (@SportsSocImpact) Visit our website at https://www.sportsforsocialimpact.com/