79 - Open Role: Assoc. AD for Marketing & Fan Experience - DePaul University with Kassidy Ellenby

Sports Marketing Machine Podcast

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In this episode, Jeremy Neisser interviews Kassidy Ellenby, the Executive Associate Athletic Director for Marketing and Communications at DePaul University, about an open role for the Associate Athletics Director for Marketing and Fan Experience. They discuss the duties and expectations of the role, including overseeing marketing efforts for men's basketball, managing a budget, and coordinating sponsorship activations.
They also talk about the game day atmosphere at Wintrust Arena, the importance of fan engagement, and the strategies for increasing student attendance at sporting events. The conversation highlights the collaborative culture at DePaul and the opportunities for growth and development within the athletic department.
Takeaways

• The open role at DePaul University is for the Associate Athletics Director for Marketing and Fan Experience, with a focus on men's basketball.
• The role involves overseeing marketing efforts, managing a budget, and coordinating sponsorship activations.
• The game day atmosphere at Wintrust Arena is top-notch, with pyro towers, immersive video boards, and engaging in-game entertainment.
• Increasing student attendance at sporting events is a priority, and partnerships with campus organizations and targeted communication strategies are used to promote events and offer incentives.
• DePaul University offers a collaborative and supportive culture, with opportunities for growth and development within the athletic department.

Chapters
00:00 - Introduction and Overview of the Open Role
03:02 - Creating an Engaging Game Day Atmosphere at Wintrust Arena
05:48 - Increasing Student Attendance at Sporting Events
08:51 - Collaborative Culture and Opportunities for Growth at DePaul University
To review the job posting and apply - DePaul University
Connect with Kassidy on LinkedIn or through DePaul Athletics.
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