))
91 - Cyber Monday/Black Friday Promotion Planning
Manage episode 450415880 series 3467449
Nội dung được cung cấp bởi Jeremy Neisser. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Jeremy Neisser hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
In this episode of the Sports Marketing Machine podcast, Jeremy Neisser discusses strategies for maximizing fan engagement and sales during Black Friday and Cyber Monday. He emphasizes the importance of offering two distinct deals to reduce decision fatigue, the necessity of early pre-promotion to build excitement, and the critical nature of tracking and analyzing results to refine future strategies.
The episode is packed with actionable insights and creative ideas for sports marketers looking to enhance their promotional efforts during the holiday season.
Takeaways
- Craft two deals for Black Friday and Cyber Monday.
- Offering two options reduces decision fatigue.
- Start teasing your deals early to build excitement.
- Utilize a multi-channel approach for promotion.
- Ensure a seamless and mobile-friendly checkout process.
- Track engagement metrics to assess effectiveness.
- Involve local influencers to enhance visibility.
- Consider collaborations with local businesses for deals.
- Engage players or mascots in promotional content.
- Prepare and promote early for better success.
Chapters
00:00 - Introduction to Black Friday and Cyber Monday Strategies
05:21 - Crafting Effective Deals for Engagement
11:24 - Pre-Promotion and Execution Tactics
Episode 43
Sports Marketing Machine on LinkedIn
Sports Marketing Machine on Instagram
Book a call with Jeremy from Sports Marketing Machine
95 tập
Chia sẻ
