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88: Creating Content to Build an Audience with Andy Wang
Manage episode 349834169 series 3014186
Nội dung được cung cấp bởi Cheryl Tan: Media Trainer & Video Marketing Consultant, Cheryl Tan: Media Trainer, and Video Marketing Consultant. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Cheryl Tan: Media Trainer & Video Marketing Consultant, Cheryl Tan: Media Trainer, and Video Marketing Consultant hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
On this show, we're talking about what it takes to stand out in your industry.
What kind of work goes into the process? And is it worth the effort?
I'm excited to introduce you to Andy Wang. He's a business owner, a podcaster, and a content creator. I love Andy's thoughtful approach to content creation. He believes this is worth the effort because content builds trust and can grow your business, but as you'll hear, it takes time. If you're in the process of creating content to build a brand, I really think you'll enjoy this honest conversation.
In this episode, you'll learn:
*The simplest way to get started with creating content for your service business
*Why content creation is so important to attract the right kind of leads
*How to measure success with content
*How Andy decides which new platforms to try and how long to stay there
*The power of video and how Andy is using it to stay relevant online
*Some of the frustrations with building a personal brand online
*How Andy became a participant in the LinkedIn Creator Accelerator Program and what he got out of the experience
*The #1 LinkedIn growth hack
*Why content creation is so important to attract the right kind of leads
*How to measure success with content
*How Andy decides which new platforms to try and how long to stay there
*The power of video and how Andy is using it to stay relevant online
*Some of the frustrations with building a personal brand online
*How Andy became a participant in the LinkedIn Creator Accelerator Program and what he got out of the experience
*The #1 LinkedIn growth hack
Links mentioned in this episode:
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