2021 Flashback: Edwina Dunn OBE: Tesco Clubcard Creator and Data Science Entrepreneur (Founder dunnhumby, The Female Lead & Starcount)

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Edwina Dunn OBE is best known as co-founder of the international data analytics company Dunnhumby, a business she launched from her kitchen table with her husband Clive Humby in 1989. By 2011, Dunnhumby had grown to be a company of 1500 people, reaching 350 million customers in 25 countries. Dunnhumby were the innovators behind the creation of the Tesco Clubcard scheme and widely credited with redefining the relationship between retailers and customers worldwide.

Now retired from Dunnhumby, Edwina is currently CEO of Starcount, a digital start-up that measures the global tastes and trends of 1.7 billion people across 12 of the world’s largest social networks, before applying a progressive view of data science to help brands navigate their social media journey.

Edwina is also a passionate campaigner for women and spearheads the What I See Project - a not-for-profit initiative to promote the voices and experiences of women from around the world through the medium of film.

Finally, Edwina is also Chair of Your Life, a Government-backed campaign to encourage more young people to consider careers in the STEM (Science, Technology, Engineering and Maths) industries. The campaign, which has a particular focus on girls and women, aims to increase participation in maths and physics A-levels by 50 per cent in three years.

Edwina was awarded an OBE in the 2019 Queen's Birthday Honours, for services to Data and Business in the UK.

Connect with Edwina Dunn via: LinkedIn and Twitter.
Connect with The Female Lead: Instagram, LinkedIn and Twitter.
Find out more about the Cambridge Union: YouTube channel, Twitter and Instagram.
Watch the full interview via YouTube.

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