Content Ideas for Boring Industries

Some industries, as many a social media manager will tell you, are easier to create content for than others.
They’re just a little…sexier if you will.

Other industries, especially among service providers, can be… seemingly boring.
But, as Marcus Sheridan taught us with his wild success as a pool company through content marketing, even boring industries can create great content.

In this episode of Stop the Scroll, we’re talking about the challenge of creating engaging content for "boring" industries.
There’s an inherent value of humanizing content and community involvement. From employee spotlights to customer testimonials, we’re talking about the importance of trust-building content that goes beyond product or service promotion.
By sharing these often overlooked aspects of social media marketing, you get a well-rounded toolkit to create content that not only stops the scroll but also fosters genuine connections with your audience.
Bonus: Don’t miss out on the tips for non-salesy calls to action and engaging posts that inspire user interaction!

Episode Highlights:

- Strategies for content creation in "boring" industries
- Importance of brand awareness and educational content in social media marketing
- Real-world examples of successful behind-the-scenes and community engagement posts
- Trust-building content like customer testimonials and employee spotlights
- Tips for non-salesy calls to action and engaging user interactions

Resources Mentioned:

Content Planning Guide

Schedule a strategy session

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Website - https://www.heidijschmidt.com/

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Email - Heidi@heidijschmidt.com