How to Thrive as an Introverted Entrepreneur

Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online

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Đã thêm cách đây một năm

Nội dung được cung cấp bởi Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt, Social Media Strategist, Content Marketer, and Agency Owner Heidi Schmidt. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt, Social Media Strategist, Content Marketer, and Agency Owner Heidi Schmidt hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/series-3594218">The Innovators & Investors Podcast</a></span>

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The Innovators & Investors Podcast

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cách đây 8 hours trướccách đây 8h ago

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The Innovators & Investors Podcast: Connecting the Startup Ecosystem. We are on a mission to bridge the gap between founders, investors, and industry leaders across the early-stage ecosystem. By bringing together visionaries from cutting-edge startups, venture capitalists, family offices, angel investors, accelerators, and studios, we offer a platform for sharing invaluable insights, market trends, and first-hand experiences. Whether you’re an entrepreneur navigating the challenges of building a business or an investor seeking opportunities in emerging technologies, our podcast provides a front-row seat to the dynamic world of innovation and investment. Tune in to gain a comprehensive understanding of the startup landscape, stay ahead of the curve, and benefit from the collective wisdom of those shaping the future. Think you'd be a great guest on the show? Apply at https://finstratmgmt.com/innovators-investors-podcast/

cách đây khoảng một năm trước 23:17

MP3•Trang chủ episode

Where are my fellow introverts at?
Do you often feel drained by endless networking events and constant social media demands as an entrepreneur? You might think business success requires extroverted energy—but think again! In this episode, we’re diving into how to harness your introverted strengths to build meaningful connections and thrive in the business world.
Navigating all the “shoulds” in business can be draining to our energy - but we’re diving into some actionable tips to help navigate networking, optimize their social media strategy, and maintain their sanity.
There’s a lot of power in the old adage quality over quantity especially in friendships and relationships, we’re also sharing practical self-care routines to ensure you're recharging effectively which is especially important for introverts.
This episode is packed with personal anecdotes, expert advice, and the encouragement you need to succeed on your own terms.
KEY POINTS

The challenges and strengths of being an introvert in business

Strategies for effective networking and building meaningful relationships

The importance of authentic and consistent marketing for introverts

Practical self-care tips for managing energy levels and preventing burnout

Time-blocking, delegation, and the use of automation tools

If this episode resonates with you, be sure to leave a review and connect with us on social media!

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Chương

1. How to Thrive as an Introverted Entrepreneur (00:00:00)

2. [Ad] Oui Travel Podcast (00:09:05)

3. (Cont.) How to Thrive as an Introverted Entrepreneur (00:09:35)

61 tập

#Entrepreneur #Business #Podcasting Education #Marketing #Agency Owner Heidi Schmidt #Content Marketing #Social Media Strategist

How to Thrive as an Introverted Entrepreneur

Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online

published cách đây khoảng một năm trước

Chia sẻ

MP3•Trang chủ episode

The challenges and strengths of being an introvert in business

Strategies for effective networking and building meaningful relationships

The importance of authentic and consistent marketing for introverts

Practical self-care tips for managing energy levels and preventing burnout

Time-blocking, delegation, and the use of automation tools

If this episode resonates with you, be sure to leave a review and connect with us on social media!

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Chương

1. How to Thrive as an Introverted Entrepreneur (00:00:00)

2. [Ad] Oui Travel Podcast (00:09:05)

3. (Cont.) How to Thrive as an Introverted Entrepreneur (00:09:35)

61 tập

#Entrepreneur #Business #Podcasting Education #Marketing #Agency Owner Heidi Schmidt #Content Marketing #Social Media Strategist

Tất cả các tập

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The Mindset Shift You Need to Hit Your Big Business Goals 20:17

cách đây 1 day trước20:17

20:17

Feel like you're playing small, even when you know you’re capable of more? This episode is your reminder (and your permission slip) to stop second-guessing your big ideas and start showing up with the boldness your business deserves. Whether you’re afraid to raise your prices, hesitant to launch that new offer, or stuck in the weeds of client work, wondering, “Is this all there is?” I’ve been there. And I’m walking you through the mindset shifts and marketing moves that helped me break through that negative Nancy noise. Inspired by a powerful retreat I attended in May, a big leap I’m taking in 2026, and a conversation that made me say “Watch me,” this episode will challenge you to ditch the doubts and reclaim your confidence. Episode Highlights: The question every entrepreneur should be asking to avoid staying stuck Why some of your self-doubt isn’t even yours to carry, and how to let it go What to do when a client outgrows you (and why that’s a win) The truth about launching new offers and pricing your worth Resources Get on the waitlist (or join!) the Social Media & Marketing Masterclass! Ready to map out your own big goals? Book a 90-minute strategy session to get unstuck and clear on your marketing Subscribe to the newsletter to stay up to date ! Love this episode? Make sure you’re subscribed to Stop the Scroll so you never miss a mindset or marketing breakthrough. And if today’s episode spoke to you, take a minute to leave a 5-star rating or review—it helps more entrepreneurs find the clarity and confidence they need to grow. Drop a question or a review! We love getting feedback from our listeners! Connect with me: Website - https://www.heidijschmidt.com/ Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com…

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From 1:1 to One-to-Many: How to Scale Your Business with Purpose (feat. Jen Howat) 32:06

cách đây 8 ngày trước32:06

32:06

What do you do when you’re fully booked and burned out, but still want to grow your business? In this episode of Stop the Scroll , I’m joined by strategist and Kajabi expert Jen Howat to talk about what it really looks like to scale your business with purpose. Whether you’re building a course, considering a membership, or testing out a group program, Jen breaks down the real strategy behind turning your 1:1 expertise into a scalable, sustainable offer that fits your life and your goals. From her background in ministry to building thriving digital programs for service-based entrepreneurs, Jen shares practical guidance on how to expand your income and impact, without losing yourself in the process. Episode Highlights The signs it’s time to create a digital offer (and what type might be best) The difference between a course, a membership, and group consulting offer Why “launching and crickets” is normal, and what to do next The #1 cause of overwhelm in online programs (and how to avoid it) Why defining your ideal customer and the transformation is key to success How to repurpose your framework into scalable content Why done is better than perfect Loved this episode? Subscribe to Stop the Scroll and leave a review ! Your support helps more entrepreneurs simplify their marketing and show up with purpose. Resources Mentioned Jen’s website Jen’s podcast: My Entrepreneurial Life Follow Jen on Instagram Free resource: [Top Mistakes Course Creators Make] Get on the waitlist for Heidi’s upcoming Masterclass Drop a question or a review! We love getting feedback from our listeners! Connect with me: Website - https://www.heidijschmidt.com/ Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com…

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How to Create a Winning Email Marketing Strategy (and why you need one now!) 20:41

cách đây 15 ngày trước20:41

20:41

If Instagram disappeared tomorrow, how would you connect with your audience? 😬 It’s a question more business owners need to ask themselves — because relying solely on rented platforms like social media is risky. In this episode of Stop the Scroll , I’m diving into the one platform you actually own — and the one that consistently delivers the highest ROI in marketing: your email list. I’m breaking down why email is not dead (spoiler: it’s thriving), how to create personalized newsletters that get results, and how to start building or rebooting your email strategy today — without burning out your list or yourself. Whether you’re just starting out or have been ghosting your email list (no judgment here), this episode will give you actionable steps to create emails your audience wants to open. Episode Highlights Why email marketing still delivers the best ROI What rented platforms (like Instagram) can’t offer you—and what email can How to write a newsletter that builds real relationships The simple structure I use for writing emails that get replies and conversions Why consistency beats frequency (and what Jay Schwedelson says about it) Tips for writing skimmable, actionable content your audience will actually read If this episode helped shift your thinking about email marketing, share it with a friend and leave a review ! It helps us reach more entrepreneurs like you — and keeps this show growing. Resources Mentioned Join the Waitlist for the Social Media & Marketing Masterclass Watch the Free Social Media Strategy Simplified Workshop Get on My Email List (And See the Strategy in Action!) Let’s Plan Your Newsletter Strategy in a 1:1 Session ConvertKit (my preferred email platform) Drop a question or a review! We love getting feedback from our listeners! Connect with me: Website - https://www.heidijschmidt.com/ Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com…

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Why Knowing Your Numbers Is the Ultimate CEO Move featuring Gala McCray 25:51

cách đây 22 ngày trước25:51

25:51

Let’s be real: for many small business owners, bookkeeping feels like a necessary evil - a box to check for taxes, a task to avoid until it's urgent. But what if your financials could actually become your secret weapon to business growth? This week, I’m joined by Gala McCray, founder of Two Arrows, a boutique financial services firm that supports creative and service-based entrepreneurs. We’re diving deep into why financial clarity isn’t just about taxes or compliance, and how it’s a core leadership tool that helps you make bold, strategic decisions with confidence. From recognizing the true cost of servicing a client to knowing when (and how much) to invest in marketing, Gala shares actionable tips to help you shift from “doing” to leading. Whether you're just getting a handle on your numbers or ready to scale, this episode will empower you to own your role as CEO. Episode Highlights: Why shifting from “doer” to decision-maker changes everything The core financial reports every entrepreneur should review monthly How to stop being “gun-shy” with money and start making empowered decisions What marketing KPIs you should track and how to actually evaluate ROI How a CEO mindset and diversified income transform your ability to grow The truth about how much you should be spending on marketing If you loved this episode, I’d be so grateful if you’d subscribe and leave a review. It helps Stop the Scroll reach more entrepreneurs like you — and keeps the insights coming your way each week. About Gala Gala McCray is the founder of Two Arrows, a boutique financial services firm helping service-based entrepreneurs elevate their financial operations with strategic bookkeeping, cashflow clarity, and executive-level advisory. With nearly two decades of experience in operations and financial management across corporate, nonprofit, and creative sectors, Gala blends precision with care to deliver peace of mind—because luxury, to her, means knowing your numbers are working as hard as you are. As a QuickBooks Online ProAdvisor and financial thought partner to agencies, consultants, and creatives, Gala empowers business owners to make bold, confident decisions rooted in clarity and control. Her signature framework—Consistency, Comfort, and Confidence—has become a trusted roadmap for clients ready to scale sustainably and lead like CEOs. When she’s not transforming spreadsheets into strategy, Gala can be found championing financial empowerment through masterclasses, podcast appearances, and her blog series The Art of Bookkeeping. ______________________________________________________________________ Connect With Gala Gala's LinkedIn - https://www.linkedin.com/in/galamccray/ Follow Gala on Instagram - https://www.instagram.com/twoar Drop a question or a review! We love getting feedback from our listeners! Connect with me: Website - https://www.heidijschmidt.com/ Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com…

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How I Use AI in My Marketing (Without Losing My Voice) 22:11

cách đây 29 ngày trước22:11

22:11

Feeling overwhelmed with content creation? You’re not alone, and that’s exactly where AI can step in (without making your brand sound like a robot). In this episode of Stop the Scroll , I’m pulling back the curtain on how I actually use AI tools like ChatGPT, CastMagic, and Descript to save hours in my weekly workflow, without losing the authentic voice that connects with my audience. From batching posts and writing emails to refreshing stale captions and repurposing podcast content, I’m sharing real prompts, practical tips, and a few cautionary tales. Whether you’ve dabbled with AI or you’ve been too intimidated to start, this episode will help you use it with more strategy, more creativity, and way less stress. Episode Highlights: How to prompt AI tools to sound like you (and not like a robot) The exact prompts I use for repurposing, optimizing, and batching content How I use ChatGPT, CastMagic, Descript, and more A behind-the-scenes look at how I use AI for my podcast, emails, and content strategy Tips for protecting your voice, editing AI-generated copy, and staying authentic What AI can do—and what it can’t (and shouldn’t) replace If you found this episode helpful, it would mean the world if you’d take a moment to subscribe to Stop the Scroll on your favorite podcast app. And if you’re feeling generous, leave a quick review—those stars and kind words help more entrepreneurs discover the show, and it keeps this podcast going strong! Resources CastMagic – Podcast automation tool - https://get.castmagic.io/oacvbm1jghvp Descript – Video editing + transcription - https://www.descript.com/ AI Content Quickstart Workshop hosted by Chrissy Rey - https://websitesuccessacademy.com/event/ai-content-quickstart-june-2-2025/ How to Create Your Own Action Figure Trend - Your Social Club - https://yoursocial.team/blog/how-to-create-your-own-ai-action-figure-doll-trend P.S. I’m opening up space for new done-for-you and consulting clients starting in May. If you're ready to take your marketing to the next level without burning out, book a call with me ! Drop a question or a review! We love getting feedback from our listeners! Connect with me: Website - https://www.heidijschmidt.com/ Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com…

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You Can’t Build a Business Online Only: Why In-Person Networking Still Matters 15:45

cách đây 5 weeks trước15:45

15:45

Tired of pouring hours into Instagram with minimal return? Wondering why your social posts aren’t turning into paying clients? Here’s the truth most digital marketers won’t tell you: social media can’t be your only strategy. In this episode, I’m pulling back the curtain on how I’ve actually grown my business. Hint: it’s through in-person connections, referrals, and showing up offline just as much as I do online. If you’re a service-based business owner looking for real, sustainable growth (and not just chasing the algorithm), this episode will show you how to bring the human connection back into your marketing, and why that’s the key to long-term success. You’ll walk away with practical, low-pressure ways to network (even if you’re introverted), how to turn coffee chats into clients, and how to use offline moments to strengthen your online presence. Episode Highlights: Why word-of-mouth and referrals still outperform ads for many service providers How to reframe networking as relationship-building, not sales Easy networking tips for introverts (spoiler: bring a wing person!) How to follow up after an event (and why that matters more than your first impression) Creative ways to incorporate offline networking into your online marketing strategy Resources Leading Lady Facebook Group Episode 29 featuring Lauren Najar and Authentic Lead Gen Strategies Taste of Pasadena – May 15, 2025 – Hosted by the Pasadena Business Association Coffee News Maryland Want help with your own marketing strategy? Schedule a discovery call My Challenge to You… Make it a goal in Q2 to attend one local networking event. Not sure where to go? Start with your local Chamber of Commerce, small business groups, or ask me! I’ll go with you if you’re local and need a networking buddy. Enjoyed this episode? Be sure to subscribe to Stop the Scroll on your favorite podcast platform so you never miss a new episode. And if today’s conversation gave you something to think about, consider leaving a review. Your feedback helps more small business owners discover the show, and helps me continue creating episodes that truly support your growth. P.S. I’m opening up space for a few new done-for-you and consulting clients starting in May. If you're ready to take your marketing to the next level without burning out, Drop a question or a review! We love getting feedback from our listeners! Connect with me: Website - https://www.heidijschmidt.com/ Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com…

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Surviving and Thriving: Five Years of Business Lessons 24:48

cách đây 6 weeks trước24:48

24:48

What if you could skip the most common mistakes new business owners make—and fast-track your growth with real, hard-earned lessons? In this episode, I’m sharing what five years of running Heidi Schmidt Creative has taught me about pricing, systems, scaling, marketing, and mindset. Whether you're in year one or year ten, this episode is packed with practical takeaways to help you run your business like a confident, clear-headed CEO and not just someone stuck in survival mode. If you're tired of flying by the seat of your pants and ready to take control of your growth, this episode is your roadmap. Episode Highlights: Why pricing yourself correctly can make or break your business—and how to stop undercharging What your marketing funnel really needs to convert leads into paying clients The role of multiple revenue streams in creating stability and freedom How burnout shows up and what it’s telling you about when to outsource or grow your team The mindset shifts that helped me stop playing small and start leading my business with intention If you found this episode helpful, it would mean the world if you’d take a moment to subscribe to Stop the Scroll on your favorite podcast app. And if you’re feeling generous, leave a quick review—those stars and kind words help more entrepreneurs discover the show, and it keeps this podcast going strong! Resources Schedule a Strategy Session - https://heidischmidtcreative.hbportal.co/schedule/62e348c67a8c031e4271ea5f Join my Email List to learn when our Marketing Masterclass/Membership is kicking off Notion (a business Must!) - http://notion.so Two Arrows Bookkeeping - https://twoarrows.co/ Leading Ladies - https://leadinglady-coaching.com/ Drop a question or a review! We love getting feedback from our listeners! Connect with me: Website - https://www.heidijschmidt.com/ Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com…

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Celebrating a Year of Podcasting: Lessons, Wins, and Embracing Imperfections 26:09

cách đây 7 weeks trước26:09

26:09

One year. 53 episodes. Countless lessons. This episode is a raw and honest reflection on what I’ve learned after a full year of showing up consistently to record Stop the Scroll . It’s personal, it’s practical, and it’s exactly what I wish someone had told me before I started. If you’ve ever thought about launching a podcast (or blog, YouTube channel, newsletter…whatever your version of showing up is), this one’s for you. I’m talking through the lessons, the systems that saved me, and how messy action is the only way forward. And YES, I’m getting vulnerable and a little bit in my feels because this podcast has been a game changer for me AND my business. If you’ve been here since episode 1 or you’re brand new, THANK YOU. I’m so grateful you're along for this ride. Episode Highlights: Why I launched a podcast and the accountability that made it possible The marketing muscle of consistency—and why it's not just a mindset The importance of not letting perfect be the enemy of good How batching, planning, and Airtable keep this show running and the tools I use to make it easy The wild (and amazing) growth I’ve seen on my website and email list since launching What I'd do differently (spoiler: not much—because messy action wins) Go ahead and subscribe to this podcast so you don’t miss a single episode. If this episode resonated with you, I’d love if you left a review, shared it with a friend, or sent me a DM with your favorite takeaway. Here’s to year 2 of Stop the Scroll—and doing it messy. Resources Learn about my upcoming Social Media & Marketing Masterclass (it’s a beta group so schedule a call to learn more and if its right for you!) https://www.heidijschmidt.com/contact-us-1 Descript - https://web.descript.com/home My Podcast Manager - https://lizchapmanco.com/ Drop a question or a review! We love getting feedback from our listeners! Connect with me: Website - https://www.heidijschmidt.com/ Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com…

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Q1 Social Media Updates You Need to Know (and How to Adjust Your Strategy) 19:12

cách đây 8 weeks trước19:12

19:12

Think you’ve got a handle on your social media strategy? Think again. In this episode, we're breaking down the biggest social media platform shifts from Q1—and spoiler alert: things are changing faster than ever. Instagram wants you using music on everything (yes, even carousels), Threads is creeping into Twitter’s old territory, and LinkedIn? It’s quietly becoming the place for video content and thought leadership. Heidi’s sharing what these updates actually mean for your content (without the corporate jargon), how to make smarter platform choices, and why repurposing isn’t just allowed—it’s necessary. If you're tired of chasing trends and ready to actually understand what’s working and where to focus your time in Q2, this is your episode. Think of it as your shortcut to staying current without the overwhelm. Episode Highlights: Instagram’s new algorithm ranking signals: watch time, shares, likes per reach Smart repurposing tips (and what “original content” really means) Why adding music to all types of posts—yes, even carousels—matters now LinkedIn's shift to video-first: what formats are performing best Meta’s new “community-based” fact-checking and what it could mean for your content Hot takes + thought leadership: why they’re trending on Threads and LinkedIn Newsletter repurposing tips for better LinkedIn reach Platform-by-platform takeaways to guide your content in Q2 Love what you’re hearing? Be sure to follow the podcast so you never miss an episode—and if this helped you feel more confident about your content, leave a quick review! It helps us reach more entrepreneurs like you and keeps the good stuff coming. Drop a question or a review! We love getting feedback from our listeners! Connect with me: Website - https://www.heidijschmidt.com/ Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com…

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Navigating Q1's Lessons: How Business Owners Can Strategically Plan for Q2 Success 20:29

cách đây 9 weeks trước20:29

20:29

How is it already the end of Q1? It seems like just yesterday that we were setting our January intentions! This week, we’re chatting about assessing our Q1 marketing efforts and planning strategically for Q2. It’s time to outline plans and set goals. Remember, even when we have big goals, it’s so important to remain flexible when it comes to your strategy and aligning your marketing efforts with personal and business goals. What are your Q2 marketing goals? Episode Highlights: Learn how to effectively review and adjust your Q1 marketing efforts for a successful Q2. Discover strategies to enhance your marketing ROI through paid advertising and workshops. Insights on the importance of analytics in crafting a powerful marketing strategy. Tips on aligning marketing goals with personal life events and business objectives. If you loved this episode, we’d love for you to subscribe wherever you listen to podcasts or leave a review ! We read each one and are so grateful for feedback! Resources of note: Connect on Instagram - http://www.instagram.com/heidischmidtcreative Chrissy Rey’s Website Success Academy - https://websitesuccessacademy.com/ Drop a question or a review! We love getting feedback from our listeners! Connect with me: Website - https://www.heidijschmidt.com/ Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com…

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What to Consider When Hiring a Social Media Manager 22:10

cách đây 10 weeks trước22:10

22:10

Are you on the brink of growing your business but unsure how to juggle all those responsibilities? Hiring a marketer can feel overwhelming—how do you know who to trust with your brand? Whether you’re outsourcing social media, email marketing, or overall strategy, choosing the right person makes all the difference. In this episode, I’m sharing the lessons I’ve learned from hiring (and sometimes hiring the wrong people!) and giving you a roadmap to find a marketer who truly gets your business. If you're thinking about outsourcing but aren't sure where to start, this episode is for you! Episode Highlights: Why outsourcing your marketing can be a game-changer (but only if you hire the right person!) The biggest mistakes I’ve made when hiring and what I do differently now What actually makes a great marketer (hint: it’s not just about their Instagram following) Red flags to watch out for when hiring a freelancer or agency How to determine whether you need a freelancer or an agency Why communication and values matter just as much as experience Be sure to subscribe to the podcast wherever you listen, and if you really love what you hear, leave a review over on Apple! Resources: Free Social Media Strategy Made Simple Workshop - https://heidischmidtcreative.kit.com/31870baa03 Ask a question for an upcoming AMA episode! https://airtable.com/appj5z9Ypa5adVWJ3/pag1JHPgkD9Jwc9En/form Let’s Work Together - https://www.heidijschmidt.com/contact-us-1 Drop a question or a review! We love getting feedback from our listeners! Connect with me: Website - https://www.heidijschmidt.com/ Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com…

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The Bad Habits That Are Sabotaging Your Social Media Goals 17:18

cách đây 11 weeks trước17:18

17:18

Does social media feel daunting? Like a chore you just don’t want to do? My kiddo often says he doesn’t want to do things that he knows he SHOULD do because they’re boring. I don’t think social media is boring but I do think for many entrepreneurs it can feel like a chore, like they don’t get anything out of it. But with that attitude, of course , you’re going to feel that way. If you’ve ever felt like your social media growth is stuck , you’re not alone. The reality? Many business owners unintentionally hold themselves back with habits that don’t serve their goals. So, how can we shift our mindset and strategies to ensure we're showing up consistently and building quality engagement on social media? Tune into this week’s episode to learn about the biggest mistakes I see people make on social media—things like inconsistent posting, ignoring engagement, and chasing viral moments. Plus, I’ll give you simple, realistic ways to shift your strategy so you can actually start seeing results. Episode Highlights: Why consistency is king (and how often you really need to post) The engagement mistake that kills your reach (and how to fix it in 10 minutes a day) Why going viral isn’t a marketing strategy—and what to focus on instead How analytics can make or break your growth (and what metrics actually matter) Be sure to subscribe to the podcast wherever you listen, and if you really love what you hear, leave a review over on Apple! Resources: Work with us or ask us about our 12 week Social Media Strategy Group Program! https://www.heidijschmidt.com/contact-us-1 Sign up for our free Social Media Made Simple Workshop - https://heidischmidtcreative.kit.com/31870baa03 Ask a question for an upcoming AMA episode! https://airtable.com/appj5z9Ypa5adVWJ3/pag1JHPgkD9Jwc9En/form Drop a question or a review! We love getting feedback from our listeners! Connect with me: Website - https://www.heidijschmidt.com/ Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com…

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Simple Social Media Engagement Strategies to Connect with Your Audience Authentically 26:00

cách đây 12 weeks trước26:00

26:00

How many of you feel overwhelmed by social media marketing? Chances are… 90% of you listening are and are looking for strategies to grow. Right? Let’s talk about the powerhouse of online marketing that’s probably being neglected – your engagement. We downplay the power of authentic interactions and so many business owners think that they can just post and ghost without building relationships with their audience. In this episode, we’re talking about strategies tailored to each platform and some actionable tips that will elevate your engagement efforts to feel more authentic. Episode Highlights: How to boost your social media strategy by transforming engagement into conversion. Tailored tips for garnering authentic engagement on Instagram, LinkedIn, and Facebook Resources: Authentic Lead Generation Strategies with Lauren Najar - https://www.heidijschmidt.com/podcast/ep-29-authentic-lead-generation-strategies-featuring-lauren-najar Schedule a Strategy Session - https://heidischmidtcreative.hbportal.co/public/664fa7b4b1ee43002b756f3e Ask about our upcoming group consulting program launching in April - https://www.heidijschmidt.com/contact-us-1 Submit Questions for Upcoming Episodes - https://airtable.com/appj5z9Ypa5adVWJ3/pag1JHPgkD9Jwc9En/form Like what you heard? I’d love for you to subscribe so you don’t miss a single episode! Love the pod? Leave a review so more people can find us online! Drop a question or a review! We love getting feedback from our listeners! Connect with me: Website - https://www.heidijschmidt.com/ Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com…

1
Why You Need to Stop Sleeping on LinkedIn 21:14

cách đây 13 weeks trước21:14

21:14

If there is one social network we’re all ignoring, it’s LinkedIn. I’ve had so many people ask about the value of LinkedIn and well, if it’s done thoughtfully and strategically, there’s a LOT of opportunity there. Fun fact: LinkedIn has over a billion users and less than 1% of them post regularly so there’s opportunity for reach and engagement abound. In comparison to other platforms that feel like you have to post 5 times per day just to get seen, Linkedin tends to have a more engaged audience looking for likeminded experts for networking, personal development and business growth. This week, we’re sharing how to get started with Linkedin - even if you already have a profile that’s been stagnant for years. We’re also sharing client success stories wherein LinkedIn has helped their businesses grow. Tune in to learn how LinkedIn can be a powerful tool in your marketing arsenal. Episode Highlights: Why LinkedIn has an untapped organic opportunity compared to other platforms Why thought leadership and video content are crucial for engagement What makes an optimal Linkedin Profile The SEO benefits of Linkedin for brand awareness and credibility Why you should focus on your personal brand first and your company page second. Resources: Schedule a Strategy Session - https://heidischmidtcreative.hbportal.co/public/664fa7b4b1ee43002b756f3e Connect with me on LinkedIn - https://www.linkedin.com/in/legallyheidi/ Submit Questions for Upcoming Episodes - https://airtable.com/appj5z9Ypa5adVWJ3/pag1JHPgkD9Jwc9En/form Like what you heard? I’d love for you to subscribe so you don’t miss a single episode! Love the pod? Leave a review so more people can find us online! Drop a question or a review! We love getting feedback from our listeners! Connect with me: Website - https://www.heidijschmidt.com/ Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com…

1
My Favorite Small Business Marketing Tools 20:35

cách đây 14 weeks trước20:35

20:35

What’s in your business tool box? What I mean by that is what do you use to promote your business? In this episode of Stop the Scroll, we’re sharing our essential marketing tools to enhance your strategy without the overwhelm. We’re also talking about the importance of not just using what works best for you but also the importance of regular audits to optimize tool usage and financial efficiency. With practical tips on using project management platforms like Notion and Trello to a visual scheduling tool like Loomly, this episode equips you with the know-how to streamline your marketing efforts effectively. Whether you're a solopreneur starting your journey or an entrepreneur expanding your operations, here's a sneak peek of what we covered: Episode Highlights: How to simplify your strategy with essential tools like Kit, Loomly, and Descript. Diversify your marketing beyond social media to ensure sustainable growth. Regularly audit tools to maximize efficiency and budget. Utilize Notion and Trello for better organization and task management. Like what you heard? I’d love for you to subscribe so you don’t miss a single episode! Love the pod? Leave a review so more people can find us online! Resources Mentioned: Kit (formerly ConvertKit) - https://partners.kit.com/zp1zijjtmy9r Loomly - https://www.loomly.com/ Descript - https://www.descript.com/ Planoly - https://www.planoly.com/ Capcut - https://www.capcut.com/ Castmagic - https://get.castmagic.io/oacvbm1jghvp Drop a question or a review! We love getting feedback from our listeners! Connect with me: Website - https://www.heidijschmidt.com/ Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com…

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Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online « » How to Thrive as an Introverted Entrepreneur

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How to Thrive as an Introverted Entrepreneur

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online « »
How to Thrive as an Introverted Entrepreneur