Three Farmers - How to Bring a New Product to Market

Stories From Canada's Best Entrepreneurs - The Bootkik Podcast

The consumer packaged goods industry is ruthless, with established brands using millions of marketing dollars to keep upstarts from ever getting a foothold. Yet Saskatoon's Natasha Vandenhurk was able to take Three Farmers, a CPG company based around its flagship product Camelina Oil, to new heights, even in the face of strict competition. Over the course of our conversation, we learn directly how she was able to build up a well-known Canadian brand from nothing, and the logistics that went into launching (and growing) Three Farmers to where it is today. To learn more from experts like Natasha, visit http://bootkik.com