Saad Mohseni Built a Media Company That Transformed Afghanistan

Stories of Transformation

Saad Mohseni has lived all over the world, but no place has made an impact on him quite like his homeland of Afghanistan. So much so, in fact, that despite his transitory upbringing spanning continents, and later, his incredible success as a businessman and media mogul, Saad describes himself, at his core, as an “Afghan family man."

Following several decades of turbulence in Afghanistan - wrought with war, strife, and extremism - Saad Mohseni returned to his native country in 2002 with a business plan to inspire the nation by reinvigorating its struggling economy. More specifically, he wanted to introduce private media into the public consciousness - a tall order for a country which was not far removed from extreme limitations imposed by Taliban ideology.

Through his MOBY Group, Saad Mohseni, along with his colleagues, aimed to bring the people of Afghanistan channels through which they could access news, music, and entertainment, as well as unprecedented opportunities to open their minds and express themselves through talkback radio and other forms of social media.

In this episode of Stories of Transformation, we explore what it means to call a place “home”; the importance of trusting your instincts in life and in business; the slow-and-steady spread of liberalistic views in Afghanistan, and the fragility which still exists with regards to maintaining that progressive culture.

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For full show notes: https://www.baktashahadi.com/podcast

Connect with Saad Mohseni

Website: https://mobygroup.com/

Twitter: https://twitter.com/saadmohseni?s=20

Instagram: https://www.instagram.com/saadmohseni/

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Produced by: Joseph Gangemi
https://www.linkedin.com/in/joseph-gangemi-audio/

Digital Marketing & Media by: Katherine An
https://www.linkedin.com/in/katherine-a-91081b56/

Theme music by: Qais Essar
www.therabab.com

Artwork by: Masheed Ahadi
https://www.LinkedIn.com/in/masheed

Episode Music Credits:

“Oh, Endless Day” by Philip Daniel Zach
“Innocence, Farewell” by Philip Daniel Zach
“Unwanted Tears” by Philip Daniel Zach
“Altitude” by Muted