004. How to Level Up Your Communication Skills w/ Alex Lyon

Story Greenlight with Jeff Bartsch

As a content creator, you’re not just putting videos up on the internet. What you’re actually doing is engaging in communication. The better you become at powerful communication, the more you connect with your audience, the more your message spreads, and the more impact you have in the world.

Today Jeff talks with Dr. Alex Lyon. Alex is a speaker, consultant, professor, and YouTube creator whose mission is to help empower his students and clients to communicate clearly and powerfully. He’s consulted for Nike, Google, and the US Department of Homeland Security, and he is a professor of Communication at State University of New York Brockport.

Alex is taking what he’s learned in the corporate and academic world and spreading it to the general public on his YouTube channel Communication Coach Alex Lyon.

RESOURCES

Communication Coach Alex Lyon (YouTube): https://www.youtube.com/channel/UCie09bMB6ITYmpU3z6vv2tw

How to Make Smooth Video Edits: GAME-CHANGING Pro Tip (Story Greenlight): https://youtu.be/09uI6aQmOvI

The Art of Asking: How I Learned to Stop Worrying and Let People Help, by Amanda Palmer: https://amzn.to/3oi9by1

SHOW NOTES

1:25 How Alex started as a musician and switched over to communication

4:31 Why everybody needs problem-solving

6:03 threads connecting corporate, academic, and YouTube world

7:18 How communication design works

10:42 When Jeff realized that communication is all the same thing

12:00 Applying content design to online content

13:44 How to keep ideas clear and balanced

15:13 Keeping the purpose of the presentation in mind

16:38 How does entertainment work when structure gets thrown out the window? What business are you in?

20:40 Knowing your audience’s experience level

21:31 Jeff’s video on smooth video edits: https://youtu.be/09uI6aQmOvI

23:00 Creator obstacles: the equipment

25:18 Creator obstacles: imitation vs finding your own voice

26:43 Creator obstacles: staying in your own lane for subject matter

27:32 The Dunning Kruger Effect and the importance of learning curves

30:31 When you feel like quitting

33:04 Finding purpose in your creating

36:51 The mindset shift for creating impact in your world

38:28 Creator obstacles: the haters

40:00 Amanda Palmer’s thoughts on audiences and trolls

41:14 Final thoughts – where do we put our focus?

41:32 Overcoming the biggest obstacle inside our head

42:50 Where to find Alex online
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