008. How to Create for Human Connection w/ Tim Schmoyer

Story Greenlight with Jeff Bartsch

What’s the connection between 18 billion views on YouTube and raising chickens in your back yard? Turns out, the connection is kind of a big deal for anyone who wants to succeed on YouTube, and you’ll hear all about it from today's guest.

Tim Schmoyer and his team at Video Creators have facilitated over 18 billion views for their clients, delivering world-class YouTube strategy for individual YouTube creators, small businesses, and high-end clients including Disney, Warner Brothers, eBay, Budweiser, and Century 21.

Tim has literally taught YouTube to YouTube employees, and he’s built a 7-figure business that exists to help its clients spread their message and change people’s lives.

Connect with Tim at https://videocreators.com and https://videocreators.com/podcast.

RESOURCES

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant, by W. Chan Kim, https://amzn.to/32Hu7Gm

Start with Why: How Great Leaders Inspire Everyone to Take Action, by Simon Sinek, https://amzn.to/3EuAMkJ

Psychology Today: Turning Moments into Memories https://www.psychologytoday.com/us/articles/200311/turning-moments-memories

SHOW NOTES

1:48 How many Tim Schmoyers are there, and how do chickens deal with winter?

4:08 Building systems that provide the same result every time – it works for homesteading and chickens just like the YouTube algorithm, video gaming, music, blogging, all sorts of different areas.

8:42 Jeff tells Tim’s early story

14:03 How Tim is moving to create less competition and more opportunity for his company

18:20 More about reproducible systems to get results – how to quickly build a human connection with your viewer online.

21:11 Storytelling related to science and brain chemistry

23:10 What happens when a YouTube video lands strongly with some viewers but doesn’t get as many views?

24:20 The need to be clear on the initial audience, creating specifically for that audience, then compounding growth over time.

26:40 Storytelling is hard. How seeing something is hard often puts someone on the far side of the Dunning-Kruger effect where we’re actually more accomplished than we might realize.

28:49 How Video Creators has narrowed its target audiences from 3 down to 1.

32:06 YouTube’s algorithm is designed to respond to how your audience responds to your content. Then it serves your content to the same kind of people.

33:34 How to escape the trap of the creator doing all the work themselves. How to create value beyond just creating content?

35:13 Seth Godin’s analogy – people don’t want the drill bit, they want the hole. Digging to find what people actually need instead of just assuming surface motivations.

38:30 How Tim helps people discover their mission. The need for authentic relationships.

40:44 Personal roadblocks to living out our mission – how Tim discovered the need to charge higher prices in order for people to do the work and see the results.

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