Charge What You're Worth by Aligning Your Business with Your Identity with Peter Thomson

StoryBuilders Podcast

Peter Thomson, the UK's most prolific business development author, joins Andrew Biernat on StoryBuilders to share his journey and insights on pricing strategies, sales techniques, and creating impactful content. From a private investigator to a consultant for top CEOs, Peter's story is both inspiring and instructive.

Key Takeaways:

1. The Secret to Charging Your Worth: Discover how understanding your true value, contrasting it effectively, and aligning your fees with the client's perceived benefit can transform your pricing strategy.
2. Lessons from the Promenade to the Boardroom: Learn how Peter's experience observing a restaurant barker in Spain shaped his unique approach to sales. He demonstrates that soft-selling and relationship-building can be more effective than hard-selling techniques.
3. Aligning Business with Identity: Explore Peter's philosophy that "people will never consistently do who they aren't," illustrating how sustainable success comes from aligning your business practices with your core identity.
4. Crafting Compelling Content: Understand Peter's tree analogy for creating books and information products, and learn his four-question method for gaining clarity before writing.

Peter brings these principles to life with engaging stories from his decades of experience, demonstrating how these strategies can lead to exponential growth and lasting success. He also shares a powerful tip for becoming a more persuasive speaker by replacing filler words with strategic silence.

Tune in to learn how to apply these insights to your own business and life, and discover why offering a "deluxe" version of your products or services can significantly boost your income.

Want to be a guest on the StoryBuilders Podcast? Let's connect and see if it's a mutual fit! ---> mystorybuilders.com/podcastprecall