94 – Instagram Reels for Hotels

Suite Spot: A Hotel Marketing Podcast

Join host Ryan Embree and first-time Suite Spot guest Sammie Snapp, a social expert here at Travel Media Group, as they dive into the world of Instagram reels. Learn how hotels can leverage reels to expand their reach and boost engagement, as well as what kind of content hotels should be posting in order to stand out. Discover actionable ways to elevate your hotel’s social media strategy today! Suite Spot Podcast · 94 - Instagram Reels For Hotels Episode Transcript Our podcast is produced as an audio resource. Transcripts are generated using speech recognition software and human editing and may contain errors. Before republishing quotes, we ask that you reference the audio. Ryan Embree: Welcome to Suite Spot where hoteliers check-in and we check-out what's trending in hotel marketing. I'm your host, Ryan Embree. Ryan Embree: Hello everyone, and welcome to another episode of the Suite Spot. This is your host, Ryan Embree. Thank you all for listening and joining me today, wherever you are listening to us from. Now, usually on the Suite Spot, we are talking about all the exciting updates and advancements that we have at Travel Media Group, but as social media experts, we are also in the know when it comes to new updates and features that happen across digital marketing platforms. And that's exactly what this episode is all about. We are talking about Instagram reels today. So with me today to talk about this really exciting new feature from Instagram, I wanna welcome for the first time, Sammie Snapp. Now, Sammie is a social expert on our social media team. She's a social media content analyst that works directly with our hotels, creating content and really helping our hotels effectively run their social media campaign. So Sammie, without further ado, let me welcome you to the Suite Spot. Sammie Snapp: Hi, I'm so excited to be here with you guys today and I'm excited to dive into it. Ryan Embree: Yeah. And so again, we're talking about Instagram reels. Before we get off and running, because there's a lot to this update, let's first just answer the basic question, right? What are Instagram reels? Sammie Snapp: So Instagram reels are a new feature that has just been added to the platform pretty recently within the last year or so. And it's basically a tool to utilize up to 60 second video content. Very, very similar to the TikTok app that has blown up in the past, I guess, two years since 2019-2020. Ryan Embree: Yeah, I think the stat on that, the incredible stat that we heard at the end of 2021, was almost that, I believe this is correct, where there were more people searching on TikTok or using TikTok than they were on Google. It surpassed Google as the most used site, which is just absolutely incredible to think. So it's no wonder that Instagram kind of reached in and created this because of the popularity that TikTok has over the years. Sammie Snapp: Absolutely. Ryan Embree: Yeah. So what we're here, obviously Suite Spot is a hotel, digital marketing podcast, all about hotels, for hotels. So let's talk about how Instagram reels fit inside of our industry. Sammie Snapp: So reels have a ton of benefits. The biggest benefit for the hotel industry is gonna come from the explore page and the explore page, if you wanna equate it to TikTok, it's very similar to the For You page. It's gonna show just any random user on Instagram, things that they might like, things suggested to them. And for, for the hotel industry, they're gonna show up on these explore pages for people that might not necessarily be following them. So the biggest thing for the hotel industry is that this is gonna bring in a lot more engagement and a lot more views. They might not otherwise have gotten to their hotel page from outside of just their following. Ryan Embree: Yeah, that's absolutely critical. I, I don't think we can stress that enough, right? Because right now we work with hotels to kind of build their fo...