Ep. 2 - Cradle to Cradle: Beyond Greenwashing to True Circular Product Design - with Dr. Jan Christoph van der Lancken

SUSTAINX: Leaders in Sustainability

Circular product design is the key to moving sustainability beyond greenwashing to achieve true environmental impact.
In this episode, host Sven Steinert sits down with Dr. Jan Christoph von der Lancken, Managing Director at EPEA GmbH, to explore the revolutionary "Cradle to Cradle" framework, and how it is transforming circular product design. Dr. Jan Christoph von der Lancken highlights the critical shift from waste to nutrient-based thinking and offers actionable insights for companies aiming to achieve genuine sustainability.
You'll learn:
1. The foundational principles of the "Cradle to Cradle" concept
2. Key steps to initiate circular product design in your organisation
3. How the chemical perspective can transform product specifications for sustainability
4. The importance of designing products for service rather than mere longevity
5. Real-world examples of companies successfully implementing circular design strategies
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Get in touch with Dr. Jan Christoph van der Lancken on LinkedIn: https://www.linkedin.com/in/dr-jan-von-der-lancken-6302451b3/
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Details about EPEA GmbH:
Website: https://www.epea.com
Industry: Business Consulting and Services
Company size: 51-200 employees
Founded: 1987
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About the host Sven Steinert:
Sven Steinert is the CEO of SUSTAINX | The Sustainability Leaders Community, and Partner and Sustainability Lead at H&Z Management Consulting. To Sven, sustainability is not just a buzzword – it’s about making real changes for a sustainable future. His goal is to help companies reduce their environmental footprint and embrace circularity. Sven is passionate about ice hockey, and exploring new cultures to enrich his understanding of the world and diverse ways of life.
Get in touch with Sven Steinert on LinkedIn: https://www.linkedin.com/in/svensteinert/
Want to connect with like-minded sustainability professionals in a collaborative space? Join our online community at sustainx.bettermode.io.
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The SUSTAINX: Leaders in Sustainability Podcast is powered by H&Z Management Consulting in collaboration with SAWOO.