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Nội dung được cung cấp bởi Ellen Karis. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Ellen Karis hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Sweet and Salty with Ellen Karis
Đánh dấu tất cả (chưa) nghe ...
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Nội dung được cung cấp bởi Ellen Karis. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Ellen Karis hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
Whether it be her solo or guest episode, Stand-Up Comedian and Host Ellen Karis brings her sweet and salty personality to her podcast which is entertaining, informative and a riot to listen to. On her own, Ellen talks about what is happening in her career, personal life, current events and pop culture and does not hold back. Guest interviews run the gamut from Entertainers, Health and Wellness Experts to CEO’s and is free flowing and anti-cancel culture. Like a chocolate covered pretzel, Ellen’s podcast gives you a salty kick and a smooth sweet vibe in every show.
…
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144 tập
Đánh dấu tất cả (chưa) nghe ...
Manage series 1984680
Nội dung được cung cấp bởi Ellen Karis. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Ellen Karis hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
Whether it be her solo or guest episode, Stand-Up Comedian and Host Ellen Karis brings her sweet and salty personality to her podcast which is entertaining, informative and a riot to listen to. On her own, Ellen talks about what is happening in her career, personal life, current events and pop culture and does not hold back. Guest interviews run the gamut from Entertainers, Health and Wellness Experts to CEO’s and is free flowing and anti-cancel culture. Like a chocolate covered pretzel, Ellen’s podcast gives you a salty kick and a smooth sweet vibe in every show.
…
continue reading
144 tập
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1 Sweet and Salty with Ellen Karis S11E4 - Thoughts and Talk 30:27
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Ellen talks about Kansas City and Philadelphia Eagles Super Bowl, Kendrick Lamar Halftime Special, Commercials and more.
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1 Sweet and Salty with Ellen Karis S11E3 - Thoughts and Talk 31:34
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Ellen talks about Curtis Sliwa for NYC Mayor, Tarriff's, Grammy's and more.
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1 Sweet and Salty with Ellen Karis S11E2 - Thoughts and Talk 28:46
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Ellen Karis talks about the President Trump inauguration.
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1 Sweet and Salty with Ellen Karis S11E1 - Thoughts and Talk 27:46
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Ellen talks about cancelling a gig on an Artist, LA Fires, Sunny Hostin's husband and more.
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1 Sweet and Salty with Ellen Karis S10E48 - Thoughts and Talk 28:11
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Ellen talks about her Big Fat Greek Christmas, NYC Congestion Pricing, NYS Tax on Oil Companies, P Diddy and more.
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1 Sweet and Salty with Ellen Karis S10E47 - Thoughts and Talk 25:35
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Ellen talks about her Comedy for Peace Tour, Trump suit against ABC, Drones over New Jersey and more.
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1 Sweet and Salty with Ellen Karis S10E46 - Thoughts and Talk 24:50
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Ellen talks about the "Comedy for Peace" Tour in South Florida, Daniel Penny acquittal, United Health, Jay-Z, Chris Rock and more..
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1 Sweet and Salty with Ellen Karis S10E45 - Thoughts and Talk 28:52
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Ellen talks about her Comedy Show in Albany, Jack Smith lawsuit, Rudy Guliani, Ellen DeGeneres and more
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1 Sweet and Salty with Ellen Karis S10E44 - Thoughts and Talk 29:23
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Ellen talks about being the Emcee at the big Greek NYC Event, Kathy Hochul and Congestion Pricing, Whoopi Goldberg and Holtermann's Bakery, Mika and Joe visiting Trump and more.
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1 Sweet and Salty with Ellen Karis S10E43 - Thoughts and Talk 44:18
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Ellen talks about Donald Trump and Joe Biden meeting, Donald Trump Cabinet Appointments and ABC's "The View" and its future.
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1 Sweet and Salty with Ellen Karis S10E42 - Thoughts and Talk 31:07
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Ellen does some post-election analysis as to why Donald Trump won and Kamala Harris lost.
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1 Sweet and Salty with Ellen Karis S10E41 - Thoughts and Talk 30:40
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Ellen talks about Comedian Tony Hinchcliffe a.k.a. Kill Tony and his comedy set at Donald Trump's MSG Rally, Are we all garbage? And Jennifer Lopez's involvement in P. Diddy's crimes.
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1 Sweet and Salty with Ellen Karis S10E40 -Constantinos E. Scaros, JD PhD 49:51
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We spoke to one of our favorite and most frequent guest, Founder of the Society of Presidential Historians in Academia (SOPHIA), Academic Dean, Professor, Attorney, Editor and Columnist, Published Author, Presidential Historian and Political Strategist Constantinos E. Scaros on the upcoming Presidential Election. He gave us his in-depth analysis on the strengths and weaknesses of each of the candidates, comparing them to other candidates of the past, as well as where each one is gaining and losing ground. Take a listen to this great insight and check out all of Constantinos' books on Amazon.…
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1 Sweet and Salty with Ellen Karis S10E39 -Power Journalist Markos Papadatos 54:33
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We spoke to Power Journalist Markos Papadatos, Editor-at-Large for Music Digital Journal. We spoke to Markos about his writing career and interviews with music legends and celebrities.
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1 Sweet and Salty with Ellen Karis S10E38 - Thoughts and Talk 34:21
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Ellen talks about Hurricane Milton, Kamala Harris, NYC Mayor Eric Adams, J. Lo and more.
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