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📰Leveraging Newsjacking for Content Promotion [S02E04]
Manage episode 310121503 series 3048614
Nội dung được cung cấp bởi Syed Irfan Ajmal. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Syed Irfan Ajmal hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
Since the Internet started till about 2009, it was much easier for an unknown blogger or a brand to become popular without spending anything (or much) on marketing. 🔝
The primary reason for that was that there were few content producers and too many content consumers.
❗️Todays’ internet, however, is a different world. Today, everyone and their grandma is a blogger, a social media star, and an Instagram influencer.
Contrary to a decade ago, the ‘internet population’ of developed countries is largely stagnant, and the number of people producing content is increasing each day.
This means the competition is way tougher and we need some good strategies to solve this problem.
One such solution is newsjacking (also known as Real-Time Marketing).
🎯We discuss case studies of HootSuite, 7-Eleven, and Donald Trump to share how they leveraged newsjacking!
SHOW NOTES & MORE AT ➡️https://www.syedirfanajmal.com/podcast/newsjacking-case-studies-s02e04/
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