Lisa Zahran on Million Dollar Campaigns, Copywriting, & Email Marketing [S01E03]

Syed Irfan Ajmal

From being a biotechnologist in New Zealand to an entrepreneurial and “spiritual” #copywriter in Malaysia, Lisa Zahran has a pretty interesting story. Listen to her speak about: • The first #milliondollar campaign she helped launch at #Mindvalley • Exponential growth through a combination of functional and cross-functional teams • The key ingredients of a great #landingpage • How good #emailmarketing is “like a knock on the door” • Tips on sales emails, launch sequences, and how to “plant the seeds of curiosity” to build suspense • Strategically mapping out content versus just ranting, and how the number 1 rule of chefs “respect the knife” can help you be better at it • Why #genuinescarcity is better than fake scarcity, and how to use it • Key things entrepreneurs should look for while working with a copywriter • Her FREE ebook "5 Success Mindsets to Boost Impact & Sales With Integrity" FOR SHOW NOTES & MORE, PLEASE VISIT ➔ https://www.syedirfanajmal.com/podcast/lisa-zahran-copywriting-sia-01e03/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/syedirfanajmal/message