Secret Ingredients with Johnny Cupcakes

Talk Paper Scissors

Why do thousands of people have Johnny Cupcakes' logos tattooed on their bodies? And why have thousands of people camped out for Johnny's special edition T-shirts?

In this conversation, you’ll learn about the secret ingredients to Johnny Cupcakes’ success: surprise and delight. You'll hear how he’s been able to stretch a traditional marketing budget using these key ingredients and SO MUCH MORE, including:

• How Johnny’s printing internship helped inform his brand today
• Johnny's entrepreneurial evolution, including where the name ‘Johnny Cupcakes’ originates
• Actionable steps for flexible and long lasting logo design
• A sales strategy that really works: the art of the pre-sale
• Demystifying working with others: licensing, partnering and parody
• How to price products to reflect invisible value
• And remembering that being kind is free

This conversation is so rich and has a ton of actionable items for starting and growing a brand.

Entrepreneurs, marketers, brand owners, printers and designers… this episode is for ALL of you!

I'm all about interesting projects with interesting people!
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