Target Talks: Taking Purposeful Action with Josephine Osborne

Target Talks: Purposeful PR

In this episode of Target Talks, Sam Kandiyali is joined by Josephine Osborne, Senior Project Manager at Specsavers.

Jo begins by talking about Specsavers’ work in improving lives through better sight and hearing – the organisation’s purpose. She introduces listeners to Specsavers Homelessness programme which focuses on making eye and hearing care accessible to all including those experiencing homelessness.
Jo explains the importance of being present in the communities that find it difficult to access care, and how this has been vital to understanding the needs of disadvantaged people, which is central to Specsavers’ Community Sustainability activity.

Sam and Jo discuss how Specsavers stores were encouraged to get onboard with the organisation’s purpose, using a focus group of people with lived experience of homelessness to help local store partners understand the problems faced in their communities.

Jo also talks about the impact that purposeful charity partnerships have had on Specsavers’ work and the difference they have made to local communities.

Listen to their conversation in full to hear Jo’s take on living and breathing purpose as a company and how this shapes everything Specsavers does. To contact Jo, you can find her here on LinkedIn.

Sarah Bryars and Sam Kandiyali are co-directors at Target, an award-winning PR-agency. For more than 45 years, Target has been helping clients to achieve their goals through purposeful and clear communications, and in 2022, they launched the Pillars of Purpose model to help other organisations on their journeys to becoming purpose led.

You can reach the Target team at [e-mail] or call them on 01242 633100.

For more information about how Target can help you, head over to their website at www.targetgroup.co.uk. Follow Target on Instagram, Facebook, LinkedIn and X for regular updates from Sarah, Sam and the team.