Chuyển sang chế độ ngoại tuyến với ứng dụng Player FM !
Podcasting as a Digital Marketing Tool
Manage episode 214898849 series 1531979
At the core of what podcasting is (or was) supposed to be for many podcasters is using it as a digital marketing tool. On this episode the host admits to first-hand straying and how podcasters can easily get sidetracked into chasing monetization channels that aren't that first one -- using your podcast to promote your business. Joining him on this episode is Mike Stewart, who has been on the leading edge of digital marketing for years and who talks about how he successfully used one of the podcasts he's involved with to establish an individual as a leader in the industry that his business serves. Stay tuned at the end for the host pulling out a key takeaway and then bringing it full circle.
41 tập
Manage episode 214898849 series 1531979
At the core of what podcasting is (or was) supposed to be for many podcasters is using it as a digital marketing tool. On this episode the host admits to first-hand straying and how podcasters can easily get sidetracked into chasing monetization channels that aren't that first one -- using your podcast to promote your business. Joining him on this episode is Mike Stewart, who has been on the leading edge of digital marketing for years and who talks about how he successfully used one of the podcasts he's involved with to establish an individual as a leader in the industry that his business serves. Stay tuned at the end for the host pulling out a key takeaway and then bringing it full circle.
41 tập
Todos os episódios
×Chào mừng bạn đến với Player FM!
Player FM đang quét trang web để tìm các podcast chất lượng cao cho bạn thưởng thức ngay bây giờ. Đây là ứng dụng podcast tốt nhất và hoạt động trên Android, iPhone và web. Đăng ký để đồng bộ các theo dõi trên tất cả thiết bị.