S1 Ep1: How To Write A White Paper with Dave Howell

Tech Demand Weekly!

Player FM - Internet Radio Done Right

Đã thêm cách đây bảy năm

Nội dung được cung cấp bởi Tech Demand Weekly!. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Tech Demand Weekly! hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

Insights Unlocked

1
How Anthropologie gets omnichannel right (and what to learn) 27:29

cách đây 3 ngày trước27:29

Nghe Sau

Danh sách

Thích

Đã thích

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

cách đây 7 năm trước 30:02

MP3•Trang chủ episode

For our first episode we speak with content writer Dave Howell about what the Content Marketing Institute says is the fourth most used type of content by B2B marketers in 2018… White Papers.

For the last 25 years, Dave Howell has been working as a freelance writer, journalist and publisher. He specialises in technology and business subjects and is also known as his company name, Nexus Publishing. During his career, Dave has written for both the B2B and B2C markets.

You can find out more about Dave on his website nexuspublishing.co.uk

49 tập

#Business #Audioboom #Tech Demand Weekly #Marketing

S1 Ep1: How To Write A White Paper with Dave Howell

Tech Demand Weekly!

published cách đây 7 năm trước

Chia sẻ

MP3•Trang chủ episode

For our first episode we speak with content writer Dave Howell about what the Content Marketing Institute says is the fourth most used type of content by B2B marketers in 2018… White Papers.

You can find out more about Dave on his website nexuspublishing.co.uk

49 tập

#Business #Audioboom #Tech Demand Weekly #Marketing

Tất cả các tập

1
S2 Ep11: People Of Tech: Radu Stanescu 35:45

cách đây 4 years trước35:45

35:45

On this episode of People of Tech, Charles is joined by Radu Stanescu . Radu is the CEO of Sandline , an IT Security firm based in Romania and a Senior Information Security Consultant at the European Parliament. Radu first knew he wanted to work in information technology when his parents bought him his first computer in 1995. In the podcast, Radu talks about the journey of his career and gives his opinion on the current landscape of cybersecurity. Originally published on 26/2/2019…

1
S2 Ep10: People Of Tech: Philip Blake 42:27

cách đây 4 years trước42:27

42:27

On this episode of People of Tech, Charles is joined by Philip Blake , the Country Manager (UK and EU) of EC-Council , the world's largest certification body for Ethical Hacking and Advanced Information Security Training. Philip has been working at EC-Council since 2016. His employers are the suppliers of cybersecurity training including leadership training courses for IT professionals. In the podcast, Philip discusses his career to date, explains more about what EC-Council provide to their customers and gives his opinion on the current threat landscape in regards to how we can protect ourselves and our organisatio Originally published on 4/2/2019…

1
S2 Ep9: People Of Tech: Aloysius Cheang 32:00

cách đây 4 years trước32:00

32:00

On this episode of People of Tech, Charles welcomes Security Expert Aloysius Cheang to talk all things IoT. The Internet of Things has been talked about for the last five years but encompasses all things from laptops and mobile phones to smart devices like Google Home and Smart fridges. Aloysius Cheang is the Executive Vice President for Asia Pacific at the Centre for Strategic Cyberspace + International Studies. As well as the work he does with CSCIS, Aloysius is the CEO of a company that specialises in developing the basic building blocks for implementing security into IoT products. Originally published on 21/1/2019…

1
S2 Ep8: People Of Tech: Dr. Pheobe Fletcher 46:52

cách đây 4 years trước46:52

46:52

On this week’s People of Tech, Dr Phoebe Fletcher joins Charles to discuss her work and her thoughts on the implementation of Smart Cities. Phoebe is a board member and Vice President of Political Science and International Affairs for The Centre for Strategic Cyberspace and International Studies . She runs programmes and analyses how social media is leveraged into current affairs, public policy and mass media. Originally published on 14/1/2019…

1
S2 Ep7: People Of Tech: Richard Zaluski CEO of the Centre for Strategic Cyberspace and International Studies part 2 32:41

cách đây 4 years trước32:41

32:41

This is the second part of our conversation with the CEO and President of The Centre for Strategic Cyberspace and International Studies , Richard Zaluski. Join Charles as he talks to Rich about Smart Tech and find out how someone with such knowledge of cyber criminal behaviour manages to live his life, dealing with the internet daily, just like the rest of us. Originally published on 7/1/2019…

1
S2 Ep6: People Of Tech: Richard Zaluski CEO of the Centre for Strategic Cyberspace and International Studies part 1 35:42

cách đây 4 years trước35:42

35:42

Richard Zaluski is Charles' guest on this week's podcast. Richard is the CEO and founder of the Centre for Strategic Cyberspace and International Studies . In this first episode of a two parter, Rich discusses his career to date and what he thinks of the cyber events of 2018. Originally published on 2/1/2019…

1
S2 Ep5: People Of Tech: David Swan Intelligence Analyst 42:56

cách đây 4 years trước42:56

42:56

On this episode of People of Tech, Charles is joined by David Swan. David is the Director for the Cyber Intelligence Defence Centre for the Centre for Strategic Cyber Space and Security Science . In his own words, he is their "spook" running their intelligence opperations. Find out what David thinks of the cyber security industry presently, his opinion on so called "white hat" hackers and why he sees his 16 year old son as "quite an interesting cat". Originally published on 24/12/2018…

1
S2 Ep4: People Of Tech: Scott Helme Security Researcher 36:09

cách đây 4 years trước36:09

36:09

Joining Charles this week is Security Researcher and blogger, Scott Helme. Scott is the founder of the popular securityheaders.com and report-uri.com , free tools to help you deploy better security. You can find his blog at his website scotthelme.co.uk Originally published on 17/12/2018

1
S2 Ep3: People Of Tech: Jane Frankland CISO Advisor & Champion of Women in Tech 41:37

cách đây 4 years trước41:37

41:37

Joining Charles this week is CISO advisor and champion of women in tech, Jane Frankland . Jane started out in cyber security over 20 years ago and in that time has held senior executive roles at several large PLC’s and has a strong track record of working with some of the world’s biggest brands. In 2017, Jane published her first book, In Security , exploring the reasons for the lack of women working in cyber security, expelling the myths and providing a true insight into strategies for attracting, identifying and retaining more women in the industry. Women In Red Ball Gowns - Jane's blog post about what happened at InfoSec The InSecurity Code of Conduct Originally published on 10/12/2018…

1
S2 Ep2: People Of Tech: Steve Wright DPO & SIO part 2 20:02

cách đây 4 years trước20:02

20:02

This is part two of our chat with Steve Wright , the Data Protection Officer at the Bank of England. At the time of recording, Steve was working as the Data Protection and Information Security officer at John Lewis & Partners. Click here to listen to part one. Steve Wright has worked in the field of information security for 25 years. He has worked for some of the biggest brand names in the world including Siemens, Unilever and Deloitte. He has worked for John Lewis and Partners since April 2016 and is a prominent name in his field, often sharing his insights as a guest speaker at conferences held throughout Europe. In this episode of People of Tech we’re focussing on what it’s like to work as a data protection and security officer. Steve discusses how he got to his role and the changes he has seen happen as well as his thoughts on the challenges ahead and how he removes himself from work at the end of the day. For more information about Steve, please visit his website here . Originally published 3/12/2018…

1
S2 Ep1: People Of Tech: Steve Wright DP & SIO part 1 26:53

cách đây 4 years trước26:53

26:53

In this first episode of People of Tech, a brand new podcast, our host Charles Commins speaks to the interim DPO at the Bank of England, Steve Wright . At the time of recording, Steve was Data Protection and Security Information Officer at John Lewis & Partners. Steve Wright has worked in the field of information security for 25 years. He has worked for some of the biggest brand names in the world including Siemens, Unilever and Deloitte. He has worked for John Lewis and Partners since April 2016 and is a prominent name in his field, often sharing his insights as a guest speaker at conferences held throughout Europe. Steve discusses the digital transformation he has witnessed in his current role at John Lewis and gives his opinion on the state of the cyber security industry after a turbulent year that has included the hacking of British Airways. You can find out more about Steve at his website . Originally published 26/11/2018…

1
S1 Ep36: Emotional Buying with Nick Hague 33:27

cách đây 6 years trước33:27

33:27

Emotional buying happens all the time in B2C. In this episode of Tech Demand Weekly, Nick Hague of B2B International explains how utilising market research can help B2B marketers inject emotion into their campaigns. For more on this episode visit our Tech-Demand.com/Podcast

1
S1 Ep35: How To Write A Blog Post with Gareth Hancock 31:07

cách đây 6 years trước31:07

31:07

Somehow it has taken 35 episodes to get to the subject of writing blog articles. Gareth Hancock of That.Content.Shed joins Charles to talk us through the difference between copywriting, blogging and article writing. We also discuss the benefits of writing a regular blog and how having one can help you connect with your customers.…

1
S1 Ep34: Website Accessibility with Jeff White 31:44

cách đây 6 years trước31:44

31:44

Jeff White returns to talk more about making websites accessible to all. Whilst optimizing your website for accessibility will help it rank higher in SEO and stop you from getting sued (ask Beyonce!) it is also simply the right thing to do! For more information and for lots of useful links, take a look at our website !…

1
S1 Ep33: Voice Tech in B2B with Molly Raycraft 31:29

cách đây 6 years trước31:29

31:29

With an estimated *65 million people in the US now own a Google Home, Amazon Alexa or something similar, Voice Tech is slowly becoming a part of our lives. Through Smart Speakers, voice marketing is taking off in the consumer world, but it has B2B applications too. This week's guest is Molly Raycraft of B2B Marketing. Molly is a copywriter and is named as one of the top 15 journalists to follow in B2B. Recently Molly published a blog on b2bmarketing.net showcasing how B2B brands are utilising voice technology for their marketing campaigns. Towards the end of the episode, Molly suggests how voice tech could be used to make content accessible to everyone. For more information on accessibility, listen to episode 30: Website Optimization with Jeff White * Edison Research’s Infinite Dial Report 2019.…

Chào mừng bạn đến với Player FM!

Player FM đang quét trang web để tìm các podcast chất lượng cao cho bạn thưởng thức ngay bây giờ. Đây là ứng dụng podcast tốt nhất và hoạt động trên Android, iPhone và web. Đăng ký để đồng bộ các theo dõi trên tất cả thiết bị.

Nghe hơn 500 chủ đề

Tương tự như Tech Demand Weekly!

Podcast đáng để nghe

Tech Demand Weekly! « » S1 Ep1: How To Write A White Paper with Dave Howell

S1 Ep1: How To Write A White Paper with Dave Howell

Podcast đáng để nghe

Chào mừng bạn đến với Player FM!

Tương tự như Tech Demand Weekly!

Hướng dẫn sử dụng nhanh

Tech Demand Weekly! « »
S1 Ep1: How To Write A White Paper with Dave Howell