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Rory Sutherland is a British advertising executive, author, and marketing visionary. He’s the UK Vice Chairman of Ogilvy, one of the world's largest and most renowned ad firms. Mad Men is largely inspired by the company and one of the firm’s founders, David Ogilvy.
Rory started Ogilvy’s behavioral science practice, pioneering the application of behavioral economics and evolutionary psychology to marketing and advertising.
Some of his counterintuitive theories on marketing and human behavior are compiled in his book Alchemy: The Power of Ideas That Don't Make Sense, where, primarily, he argues that great marketing ideas are often built around a core that is profoundly irrational.
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House of Macadamias
https://www.houseofmacadamias.com/tetra
Get a free box of Dry Roasted Namibian Sea Salt Macadamias + 20% off Your Order With Code TETRA
Use code TETRA for 20% off at checkout
64 tập
Rory Sutherland is a British advertising executive, author, and marketing visionary. He’s the UK Vice Chairman of Ogilvy, one of the world's largest and most renowned ad firms. Mad Men is largely inspired by the company and one of the firm’s founders, David Ogilvy.
Rory started Ogilvy’s behavioral science practice, pioneering the application of behavioral economics and evolutionary psychology to marketing and advertising.
Some of his counterintuitive theories on marketing and human behavior are compiled in his book Alchemy: The Power of Ideas That Don't Make Sense, where, primarily, he argues that great marketing ideas are often built around a core that is profoundly irrational.
-------
Thank you to the sponsors that fuel our podcast and our team:
LMNT Electrolytes
Get a free LMNT Sample Pack with your order.
-------
House of Macadamias
https://www.houseofmacadamias.com/tetra
Get a free box of Dry Roasted Namibian Sea Salt Macadamias + 20% off Your Order With Code TETRA
Use code TETRA for 20% off at checkout
64 tập
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