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Hiring for success - navigating the challenges of scaling your team w/ Tracy Arno [Episode 5]
Manage episode 424038187 series 3565971
Nội dung được cung cấp bởi Pierre Mol and Pronto Marketing. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Pierre Mol and Pronto Marketing hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
In this episode of the $5 Million Milestone Podcast, Tracy Arno, owner of Essence Recruitment, shares her insights on optimizing recruiting strategies for growing businesses.
⏱️ Timestamps:
0:00 Introduction
1:04 Unique challenges faced by professional service companies in regulated industries
4:40 Strategies for connecting with ideal clients on LinkedIn
9:06 Posting frequency and content strategy on LinkedIn
11:19 Importance of having a social media presence, even if not directly used for gaining clients
12:04 Using social media for recruiting purposes
18:05 Developing social media strategies for different types of professional service companies
22:33 Risks of going straight to advertising without building a strong social media presence first
26:31 The role of social media in humanizing B2B companies and building reputation
32:03 Approaching sensitive topics in social media advertising for professional service companies
35:26 Types of content professional service companies should post on social media
38:34 Importance of online reviews and how to handle them effectively
41:18 Key steps in getting started with a social media strategy for professional service companies
45:38 Measuring success and key performance indicators (KPIs)
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