Don’t Tank Your Traffic: How to Keep Your Google Ranking When Rebuilding Your Website

The Affluent Buyer Script

You finally got your website ranking on Google—and now you’re ready for a redesign. But hold up: if you’re not careful, that shiny new site could send all your hard-earned SEO straight down the drain.

In this episode of The Affluent Buyer Script, Katy Doss breaks down how to protect your website authority (aka your site’s digital reputation) during a rebuild. You’ll learn why even small changes—like renaming your About page—can wipe out your search rankings, and exactly what to do to keep your traffic, leads, and credibility intact.

What You’ll Learn:

• What website authority actually is (and why it matters)
• The 5 “SEO Saboteurs” that tank your rankings during a redesign
• A step-by-step pre-launch SEO checklist to protect your site
• Why affluent buyers care about fast, trustworthy websites—and how SEO plays a role in their first impression
• How to stay visible and searchable, even after a major site overhaul

Who This Episode Is For:

• Outdoor luxury product or service businesses planning a site update
• Business owners with organic traffic they don’t want to lose
• Anyone who’s been burned by a past redesign (or wants to avoid that fate)

Free download: Don’t Tank Your Traffic SEO Checklist!