Elevating Marketing: A People-First Approach with Catherine Merritt

The Agency Accelerator Podcast with Chris Gwinn

In this week's episode of the Agency Accelerator podcast, we're joined by Catherine Merritt, the visionary CEO and Founder of Spool, the fastest growing PR agency in the world. Catherine takes us on a journey from her early days as a shampoo girl to leading major food and CPG clients at global agencies. Discover how she disrupted the traditional agency model with Spool, focusing on partnership, equity, and a people-first philosophy.
Catherine shares insights into building strategic partnerships, scaling a digital marketing agency, and staying ahead in an ever-evolving industry. Learn about Spool's unique approach to marketing, where clients are partners, and innovation extends beyond PR into creative and investment realms. Catherine's leadership style, rooted in authenticity, curiosity, agility, and impact, has propelled Spool's success, making it a drama-free, supportive, and empathetic company.
Join us as Catherine delves into Spool's recent ventures, including Spool Ventures, their visionary investment arm, and Spindle, offering marketing services to startups with diverse founders. Gain valuable insights into scaling a marketing agency into an investor and discover the out-of-the-box partnerships that have defined Spool's journey, such as their collaboration with WGA writers.
Don't miss this episode filled with entrepreneurial wisdom, industry trends, and the story of a purpose-driven agency that's making waves in the marketing world. Tune in to learn how Spool is not just a service provider but a catalyst for positive change in business and beyond.
Key Discussion Points:

• Building strategic partnerships
• Scaling a digital marketing agency
• Staying up-to-date with industry trends
• Catherine's journey founding Spool
• Scaling a marketing agency into an investor
• Finding out-of-the box partnerships

Links and Resources:

• Catherine's LinkedIn
• Spool website