#550: The science of CX with Martha Brooke

The Agile Brand™ with Greg Kihlström

While we talk about customer experience a lot on this show, today’s focus is going to be a little different than some of our past conversations. Today we’re going to talk about adding science to customer experience programs, and, more specifically the science of CX surveys.

To help me discuss this topic, I’d like to welcome Martha Brooke, Chief Customer Experience Analyst at Interaction Metrics.

RESOURCES

Interaction Metrics website: https://interactionmetrics.com/

Connect with Greg Kihlström on LinkedIn: https://www.linkedin.com/in/gregkihlstrom

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