#596: The impact of AI on marketing and consumer expectations with Melissa Waters, CMO at Upwork

The Agile Brand™ with Greg Kihlström

Today, we’re going to talk about the evolution of consumer technology and the impact of AI on marketing with Melissa Waters, Chief Marketing Officer at Upwork. Melissa has been instrumental in some of the most significant industry shifts, from digital music at Pandora to ridesharing at Lyft and more. Today, she'll share her insights on the intersection of AI, consumer expectations, and branding.

Melissa has been the driving force behind some of the most significant consumer technology behavioral shifts, from the rise of digital music at Pandora, to ridesharing at Lyft, to telehealth at hims & hers and social media at Meta. With Melissa being at the forefront of these industry shifts, she can share her expertise on how AI is reshaping consumer expectations and how the marketing and branding industry is pivoting in response.

RESOURCES

Upwork website: https://www.upwork.com

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