#619: Knowing which of your marketing dollars are working, with Mike True, Prescient AI

The Agile Brand™ with Greg Kihlström

Are you sure you know where your marketing dollars are making the biggest impact? In an omnichannel world, pinpointing where your ad spend is most effective is tougher than ever. What if you could use AI to make it easier?

Welcome to today’s episode, where we’re discussing how to optimize marketing effectiveness through Marketing Mix Modeling, AI, and predictive analytics with Mike True, CEO & Co-Founder of Prescient AI.

Today, we’ll explore how to ensure your marketing dollars are delivering maximum return on investment and the role AI plays in getting it right.

Mike True is the co-founder and CEO of Prescient. Prior to starting the company in 2019, Mike was responsible for helping clients of App Annie, IBM, and Oracle generate millions of dollars in revenue through the implementation of various artificial intelligence and analytics solutions.

RESOURCES

Prescient AI website: https://prescientai.com/

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