Episode 04 // Effective storytelling on any budget

The Alchemists

In this episode, Andrés talks to The Washington Post’s senior video producer Dave Jorgenson, the head of POLY, oOh Media’s content and creative hub, Josh Gurgiel, and Sea to Summit CMO, Bec Smith.

Our panel of Alchemists reveal how they (and the world’s most successful brands) execute effective marketing regardless of how much money they have, answering questions like:

• How do you execute big ideas on a small budget?
• How do you get your stakeholders and team on board with using a budget creatively?
• What role does mission or purpose play in seeing beyond budget and ROI?
• When your idea’s a hit, how do you manage the clamour to expand it?
• Do we fetishise creativity too much? Should we focus more on the excellent execution of ideas?

You're listening to The Alchemists, a limited-series podcast from marketing conference State of Social, delving deeper into the big conversations that start on stage at the event.

For more information, visit www.stateofsocial.com.au.