Why Your Amazon Ads Aren't Working (And How to Fix Them)

The Amazon Strategist Show

In this episode of the Amazon Strategist Show, host John Cavendish welcomes Noemi Bolojan, co-founder of Scale Wave, who shares her journey from music production to Amazon PPC mastery.
Noemi breaks down her strategic framework for Amazon advertising, emphasizing the importance of holistic thinking over quick fixes. She reveals crucial insights about Amazon PPC, including the five evergreen PPC strategies, common mistakes sellers make, and why advertising is just 1% of Amazon success.
Learn about the bidding system, why PPC is nonlinear, and how to properly structure your ad types for maximum impact. Whether you're new to Amazon or an experienced seller, this episode provides valuable insights into strategic Amazon advertising that goes beyond typical tips and tricks.
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Connect with Noemi and Scale Wave
LinkedIn: / noemibolojan
Email: [e-mail]
[e-mail]
Website: https://scalewave.io/
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Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish
Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
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Chương

1. Mastering Amazon PPC Strategies and Analytics (00:00:00)

2. Effective Amazon PPC Campaign Strategy (00:13:22)

3. Common Mistakes in Amazon PPC (00:19:26)

4. Referral Marketing (00:26:53)